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How to craft the perfect press release
Thu 19 January 2017, 09:30 – 12:30 GMT
Digital communications has fundamentally changed the way that press releases are created, distributed and published. With an increasing number of platforms available to push out your news and social media reporting everything in real-time, getting your brand heard over all of the noise can be quite a challenge.
The key is to ensure that what you’re saying has value and relevance to both journalists, their readers and your target audiences. In the second session of The PR PROgramme, Kathryn Dishman-Baird of KD Communications will explain how to craft the perfect press release to make your news an attractive story for your target publications and their readers.
What will you learn?
By attending this session on Thursday 19th January 2017, you’ll learn how to craft the perfect press release with the aim of securing positive press coverage for your business. During the three hour session, you’ll be given guidance on:
- How to make your press release newsworthy
- Getting the message right
- The science behind formatting and drafting a press release
- How to approach journalists
- Pitching your release to the media
- How to distribute and follow up on your press release
- Monitoring the press for coverage
- Best practice for sharing your release online
Who will benefit from attending?
Business owners and in-house PR / Communications Executives are ideally placed to attend this session.
Free parking and refreshments will be included at John Buddle Business Village in Newcastle upon Tyne, so please make sure you save the date for this exciting opportunity to discover how to craft the perfect press release.
How to book:
Tickets are £75 (plus Eventbrite booking fee) per person.
For more information on The PR PROgramme and the discounted packages available, visit www.kdcommunications.co.uk/pr-programme
Get involved in the conversation online using the #PRPROgramme.