£31.86

How to Craft Your Value Proposition Masterclass

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£31.86

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Yekemi Otaru is running this virtual masterclass on Crafting Your Value Proposition for business professionals.

About this Event

About the Masterclass

In the 90-minute session, you’ll learn:

ℹ️ How to be clear on your ideal customers’ profile

ℹ️ How to distinguish yourself from your competition

ℹ️ What messages you need to share to attract your ideal customers

ℹ️ How to write (and say!) the ultimate value proposition for your business

The masterclass is ideal if:

▶️ You’re a business leader or marketing professional

▶️ You want to nail how you talk about your business to prospects, potential investors and in your business plan

▶️ You're not sure how to breakdown what it is that you offer your marketplace

We understand how important a masterclass like this can be but sometimes life can get in the way! If something comes up and you cannot attend or miss the masterclass please send us an email and we will send you a copy of the masterclass replay. "Excellent workshop this week by Yekemi on "How to Craft Your Value Proposition". Really enjoyed it and would recommend to all Sales and Marketing personnel in B2B and B2C."Fiona Feldermann, Director, McFelder Translations "It was well worth the time to attend Doqaru's Value Proposition Masterclass given by Yekemi Otaru. It was engaging, well presented and very useful for our Business."Ken Hoskins, Director, Frisco Projects

About Yekemi

Named one of 40 under 40 business innovators by Scottish Business News in 2016 and two-time Startup Entrepreneur of the Year finalist, Yekemi is a co-founder and director at Doqaru, a management consultancy focused on helping CEOs and MDs achieve sales and marketing excellence using data-driven insights.

She works with start-ups, SMEs and large corporate organisations in the Software, IT, Engineering, Business Support, Recruitment and Oil & Gas sectors. She ran her own marketing consultancy for nearly 3 years and served over 20 clients in that time.

Yekemi has crafted value propositions and written business plans for over 50 companies. Her ability to breakdown complex ideas into engaging content has led her to become a leading B2B marketer for companies with a technical basis.

In September 2018, Yekemi joined the board at Interface, a public sector backed establishment helping Scottish businesses work more closely with academic institutions to drive innovative projects.

Yekemi has over 15 years of industry experience in petroleum engineering, technical sales and strategic marketing roles. Previous companies she has worked for include Schlumberger, GE Oil & Gas and Lloyd‘s Register. She is a best-selling author on social networks and holds an MBA (Distinction), a BEng and MSc (Distinction) in Chemical and Petroleum Engineering.

Apart from strategic marketing, Yekemi is passionate about supporting girls in STEM, mentoring business owners in the poorest countries, creative writing and a keen runner - she recently completed the Couch to 5K programme!

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Eventbrite's fee is nonrefundable.

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