How to Create a Focused Marketing Strategy

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Do you want to be sustainable and thrive? Do you want to increase your funding? Is your branding right for your organisation?

About this event

We have a perfect opportunity for you.

Community Action Network has partnered with Getset for Growth to offer an interactive webinar and follow up one-to-ones for senior leaders and trustees of charities, voluntary and community groups who lead on the organisations marketing strategy.

How to Create a Focused Marketing Strategy will walk you through the fundamentals of setting up a marketing strategy that aligns with your charities' goals, brand development and future sustainability.

We will help you ensure your marketing strategy fits with your goals and is well researched, focused and comprehensive.

In the webinar we will cover:

  • Deciding on your marketing goals.
  • Preparing the groundwork for a focused marketing strategy
  • Deep dive into your marketing profiles: customers, clients, volunteers, funders, stakeholders and planning their marketing journey with your charity
  • Digital marketing: how to reach, engage and retain.

Following on from the webinar there will be the opportunity for one-to-one sessions with a GetSet advisor to support you with creating a bespoke marketing strategy for your organisation.


About Community Action Network (CAN)

Community Action Network (CAN) was formed in 2019 from the merger of Poole Council for Voluntary Service (CVS) and Bournemouth CVS, these charities had a rich history going back over 50 years, and form the foundations of our work today. The charity provides professional and practical support to organisations working within the voluntary and community sector in Bournemouth, Christchurch and Poole.

Their mission is to empower the voluntary sector, enable volunteering and involve communities.

They provide professional expertise, practical services and a platform for promoting and sharing volunteering opportunities. They help groups set up, speak up on their behalf to ensure they have a say in the local community, support them to network, and give them the tools and knowledge they need to grow and thrive.




Are you eligible to attend?

You must be based in Dorset and fill in your full name and address details during the Eventbrite registration process. If we do not have your full address or you do not have a Dorset postcode your ticket may be cancelled.

You must have filled in the electronic registration paperwork via Docusign prior to the workshop or meeting. If we do not receive it in good time it may mean we cannot send you the Zoom link to access the workshop or meeting. Please check your junk mail folder.


GetSet for Growth focuses on helping businesses overcome the two biggest barriers to growth - generating sufficient profitable customers and accessing finance. We aim to increase your knowledge and skills, giving you the clarity and confidence to achieve your growth potential.

The GetSet for Growth, Dorset programme is free to access as we are funded by the European Regional Development Fund. We offer business support via 1:1 meetings, mentoring, workshops and events. This is all currently online via Zoom.

Contact Details:

Email: eastdorset@getsetforgrowth Tel: 0800 7560811


Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

We also recommend that you set up a rule in your email to ensure that all emails from go to your inbox rather than your junk folder.

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Organiser GetSet For Growth - Dorset

Organiser of How to Create a Focused Marketing Strategy

GetSet for Growth is a specialist service supporting businesses with the potential and ambition to grow, focusing on helping businesses in East Dorset to overcome the two biggest barriers to growth – generating sufficient profitable customers and accessing finance.

We help you strengthen your business and marketing strategies in order to generate more money from more customers, and work with you to secure finance to invest in your growth. Our range of highly rated workshops, masterclasses and 1:1 support will increase your knowledge and skills, and give you the clarity, focus and confidence to achieve your growth potential.

This GetSet service is available to you in East Dorset, thanks to funding from the European Regional Development Fund and partners. Support and training is available to people in Bournemouth, Poole and Christchurch.

The GetSet service is part of the Dorset Growth Partnership funded by the European Regional Development Fund, is led by WSX Enterprise and the Dorset Growth Hub with a range of support partners including WSX (Lead partner, Recreate Dorset, YTKO through Outset & GetSet for Growth and Bournemouth, Christchurch & Poole Council (Accountable Body). 

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