How To Create a Hit Podcast – a Three-part Masterclass (s)

Anyone can launch a podcast – but with two million other shows competing for listeners, you will need an edge to turn an idea into a chart-topper. Renowned broadcaster Edie Lush is here to help.

We live in a golden age of audio. Unlike television, film, and radio, the podcast medium gives every aspiring storyteller a way to cut through the noise and reach an ever-expanding global audience.

Whether your taste leans towards the pioneering journalism of This American Life, the unmissable cultural conversations of The High Low, or the startling and innovative sonic landscapes of Love and Radio, podcasting is a playground where creators can communicate directly with listeners, sharing ideas and stories without the eye-watering costs, gatekeepers, or technical skill bar that restrict access to traditional broadcast media.

But standing out in the marketplace is not easy. As every podcaster knows, your competitors included some of the best funded and most experienced broadcasters and commentators of our time.

So how do you go about turning your dream into a reality?

Hosted by veteran broadcast journalist and renowned podcaster Edie Lush, this five-part livestream course will guide you through the fundamentals of devising, producing and launching a podcast series, with insider advice to save you months of research and ensure you don’t make mistakes that could hold back the potential of your show. We’ll help you hone your editorial, journalistic, and storytelling skills to gain a competitive edge and reach heights of excellence. And no less critically, we’ll help you develop a sponsorship model and get noticed – growing your audience and your finances to ensure your series is around for the long-haul.

Don’t miss this opportunity to receive expert guidance from two of veterans of broadcasting and podcasting.

Thursday 6th Oct - Session 1: The Format. What story are you trying to tell? Who are your team? Should you use scripts? How often should the podcast go out? This session will look in-depth at the creative process of defining and refining the core concepts of your show.

Thursday 13th Oct - Session 2: The Launch. Show I use show notes and transcripts? What’s the social media strategy? Should I partner with other shows? This session focuses on how to find your audience.

Thursday 20th Oct - Session 3: The Tech. What’s the best microphone to use? What editing software should I use? How do I interweave music and silence do create the right atmosphere? What platforms should I target?

Edie Lush is a communication and personal development coach with Charlotte McDougall Associates. She works with clients to make them conscious and consistent in the way they present themselves in their professional lives. She works in presentation and personal impact, winning new business, developing leadership skills and relationship building skills. She has recently coached individuals and teams from Aviva Investors, Barclays Capital, Barclays Wealth Management, Citi, Deutsche, KPMG, GAM, Slaughter and May, Brown-Forman, Deloitte.