Did you know that research undertaken by Hubspot has shown social media marketing has a 100% higher lead to close rate than outbound marketing? In a world where we communicate in 140 characters or less, having a comprehensive social media strategy that works can have a real effect on your bottom line.
Every action on your social channels need to be linked to your wider business strategy. That means every post, tweet, reply, like, and comment should all be guided by a plan that’s driving toward business goals. In this session of The PR PROgramme, I’m going to teach you how to do this by creating a killer social media strategy just for you.
What will you learn?
By attending this session on Thursday 18th May 2017, you’ll learn how to create a social media strategy that will help drive your business forward and raise the profile of your brand. During the three hour session, you will be given guidance on:
- How to do a social media audit.
- Setting your social media goals.
- Tips on how to create and / or improve your accounts.
- How to create a content plan.
- How to make your brand stand out using your channels.
- How to connect with your audiences.
- Tips on how to measure and adjust your strategy as and when needed.
- Do’s and Don’ts of using social media.
Who will benefit from attending?
Business owners and in-house PR / Communications Executives are ideally placed to attend this workshop. All attendees will receive handouts on day which include handy templates to help create a strategy that works.
Free parking and refreshments will be included at John Buddle Business Village in Newcastle upon Tyne, so please make sure you save the date for this exciting opportunity to discover how to create a killer social media strategy.
How to book:
Tickets are £75 (plus Eventbrite booking fee) per person.
For more information on The PR PROgramme and the discounted packages available visit www.kdcommunications.co.uk/pr-programme
Get involved in the conversation online using the #PRPROgramme.