Audience: Business Owners & Marketing Managers
Level (Infusionsoft): Intermediate
Level (Marketing): Intermediate
Duration: 1-day
Equipment: On Zoom from home, via your own computer.

Start Time: 9am
Finish Time: 5pm

During the coronavirus outbreak we will be holding all workshops online via Zoom. Please book normally via Eventbrite and we will send you the Zoom link accordingly.

Summary: During the workshop we will focus on marketing concepts and Infusionsoft Campaign architecture that allows real scalability - we will also push templates of all the campaigns into your apps at your request

Topics:

• Marketing Theory - Understanding the concept of Lead Banks and how they fit into your campaign architecture
• Lead Generation - How to ensure your delivery of the lead magnet
• Lead Generation - Understand how to move into bespoke follow-up
• Long Term Nurture - How to do more than stay upper in mind
• Long Term Nurture - How to automatically start once the low-hanging fruit have already taken your offer
• Surveys - Understand how your clients feel about you
• Surveys - How to get testimonials and/or referrals from your happiest clients
• Integration - How to use Zapier to link other apps directly to your system