San Francisco, California
London, United Kingdom
Use social media to create a digital world where audiences, content and conversations help you communicate your message and achieve your goals.
It is hard to avoid social media networks and sometimes even harder to know how to meaningfully engage with them. What should you say, how often should you say it, how do you know if anyone is listening and how can you understand success in your own terms or for your organisation?
This workshop is designed for those interested in learning more about how to exploit the power of social networks as a communication, engagement and research tool. You will be given the opportunity to take a step back; to look and think about how you use social media and what impact it can have.
You will be taken through a step-by-step approach that will help you create a Digital Identity based on your own professional interests or specific role within your organisation. A series of engaging activities will help you to create a unique voice to express ideas and share information with clarity. You will also explore techniques to manage information and cut out the “white noise” of social media.
Who is this workshop for?
Curators, content specialists, marketing/communications staff or education team members within GLAMs (Galleries, libraries, archives and museums).
: Abhay Adhikari, Digital Engagement Specialist
Tuesday 4th March 2014 (repeated in June 2014)
Culture24, Brighton (Lighthouse digital lounge and reception area)
10.30am – 4.30pm
£145 plus VAT per person
: Beginner and improvers
: Please bring your own laptop or tablet
- Define your personal digital identity and manage information effectively
- Develop new digital engagement project ideas for your team or organisation
- Set clear, realistic goals for using social websites and apps
- Share knowledge and co-create content with other professionals
- Safeguard your information, separate personal from professional
- Take time to stop, think and re-assess your approaches to social media
Abhay is a digital engagement specialist with an excellent track record of working with individuals, business and cultural organisations. His open, questioning and honest approach to social media mirrors that of Culture24’s Let’s Get Real action research (link). He has developed web-based multimedia projects for the BBC World Service Trust, British Council (Arts) and Zubaan and has had strategic communication seminars commissioned by Channel 4, The Guardian and the Science Museum. He recently facilitated sessions for arts and heritage practitioners in Russia and Sweden. Abhay has a research background in music, education and ICT. In 2009 he carried out a five-city tour of Japan, working with parents, educators and young people.
What other people have said:
” (Assistant Commercial Affairs Manager, ).
“[The workshop] really helped to start conversations, even across the workshop group. It triggered much philosophical debate, which we then interrogated and struggled through to produce real digital identities. Pain in a safe environment.“ (Head of Arts Digital and Communication, British Council (Arts)
When & Where
Culture24 is an independent charity which supports the cultural sector to reach and connect with audiences. We are a small and dynamic team of writers, thinkers, producers and publishers who love arts and culture, understand digital and believe that cultural organisations have a vital place in a better world.
We are best known for publishing great websites about culture; producing the successful Museums at Night festival of after-hours openings, and leading Let’s Get Real, the collaborative action research project involving cultural organisations across the UK and Europe. We also aggregate and share data about thousands of cultural events exhibitions and venues with a range of partners including the BBC.
Culture24 provides platforms, networks and safe, collaborative spaces within which cultural organisations can work together to reach and engage audiences, benchmark, experiment and learn. We broker partnerships and strategic opportunities that it would be near impossible to access as individual organisations.