How to create a successful podcast

Learn how to set up a podcast, improve your production and presentation skills, and monetise it with freelance podcast producer Mark Leruste.

Podcasts have never been so popular – we’re at the beginning of a golden age and now is the time to get involved. The beauty of podcasts is that anyone with a microphone and editing software can tell stories and share their opinions - and there’s real money in it ; a good podcast can get sponsors fast, which means a fun side project can become a source of income.

Whether you’re looking to get a new project off the ground, or improve an existing podcast, this masterclass will give you the tools to make your show stand out from the crowd.

Over the course of the evening, Mark Leruste, freelance podcast producer, will reveal the key things you need to know to produce and present a high-quality audio series. You will discover how to grow your audience and monetise your podcast.

Mark will cover the dos and don’ts of production and answer any of your queries about podcasting. You will leave with a better understanding of how to make your dream podcast a reality, or how to improve your existing series to take it to the next level.

Content

• Ideas formulation: deciding on the theme of your podcast and writing a plan
• Equipment: what you need and where to get it
• The A-to-Z of recording and editing
• Distribution: knowing your audience, building a community and networking
• Getting your podcast onto iTunes and other platforms
• Expert advice on how to improve your production and presentation techniques
• How to monetise your podcast
• Advice on increasing your audience and subscriber numbers
• Scripting – and the art of the introduction
• Q&A: an invaluable opportunity to pick the brains of one of the Guardian’s most experienced podcasters

Tutor profile

Mark Leruste’s journey towards his dream career started when his video CV A Dream Job Would Be Nice went viral and helped him land a position as country manager at the Movember Foundation. There, Mark raised €2.8 million for men’s health and inspired 110,000 fundraisers to sign up, winning multiple awards along the way. Four years into the job, Mark couldn’t ignore his entrepreneurial itch anymore and took the plunge to found The Unconventionalists, a weekly podcast and coaching and training business, helping organisations and individuals find their voice and scale their impact.

All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.

Full course and returns information on the Masterclasses website