A$5 – A$15

How to Create a Viral Movement

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Wheeler Centre

176 Little Lonsdale Street

Melbourne, VIC 3000


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The Crowd Power Series Presented by Chuffed.org: How to Create a Viral Movement

About this Event

Do you want more people to care about your cause? Without spending all your money on Facebook Ads?

In 2018, #KidsOffNauru built a movement that signed up 170K people and became one of the Top 10 Twitter campaigns of the year.


Join us, World Vision, The Asylum Seeker Resource Centre and crowdfunder Simon Holmes à Court to learn the secrets behind how they recruited 170K people, raised $118K and ultimately got the kids off Nauru

About the Crowd Power Series

Chuffed.org’s Crowd Power Series aims to share the incredible stories of people who have used Chuffed in creative ways to extraordinary ends.

The series will showcase the stories of Chuffed.org’s most successful campaigns, breaking these inspiring case studies down into practical insights and take-aways that can be replicated by anyone who is responsible for fundraising for a non-profit, charity or social enterprise.

Note - our speakers will be appearing in person at our Melbourne event and their sessions will be livestreamed to satellite events across Australia.

Audiences in all cities will have the opportunity to participate in a live Q&A with the speakers.

If you want to host a Crowd Power simulcast in your town or city, email us at community@chuffed.org to find out how.

Who Should Attend

Anyone involved in an organisation or enterprise that is looking to reach more supporters and improve advocacy outcomes

Fundraisers—individuals or groups—who want to leverage online opportunities to have a greater impact on their campaigns

Those who want to learn more about social movements and the role they play in influencing legislative change

What Will Happen on the Day?


Registration, enjoy some light refreshments and chat to some old and new friends from the sector


Welcome & Introduction



How to build a social movement

How the #KidsOffNauru campaigners worked together towards a common goal, creating one of the biggest social movements of the year

Adam Valvasori, Advocacy Campaigner at World Vision


How to nurture a decentralised campaign to create incredible momentum

How ASRC helped nurture the most decentralised campaign in its history, leveraging the general public, industry experts and the media

Marcella Brassett, Campaign Manager at Asylum Seeker Resource Centre


How an accidental social media “moment” was leveraged into a $118k high impact campaign

How one individual joined the campaign by accident, raised $118K through crowdfunding and directly influenced the outcome of the #KidsOffNauru campaign.

Simon Holmes à Court, #KidsOffNauru campaigner




Local networking and a chance to connect with Chuffed reps


Event close

About the Speakers

Adam Valvasori

Adam is an advocacy campaigner with a strong creative bent, from a marketing/ PR background. He has worked in and with NGOs, businesses and governments in various national and international roles to inspire positive social and environmental change.

Marcella Brassett

Marcella Brassett is the Campaign Manager at the ASRC and has worked in media, social media and election campaigns with diverse communities and movements. She has worked to build power and campaigned to effectively make change for the Greens, climate, peace and multicultural community movements in collaboration with African-Australian, Muslim, First Nations (Waraalpri) and people from refugee backgrounds.

Simon Holmes à Court

Simon is senior advisor to the Energy Transition Hub at Melbourne University and sits on the board of the Smart Energy Council. He has been a pioneering force in the Australian community power movement, as the founding chair of Hepburn Wind, the country's first community-owned wind farm, and founder of Embark Australia, a non-profit consultancy helping communities share in the benefits of local renewable energy.

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Wheeler Centre

176 Little Lonsdale Street

Melbourne, VIC 3000


View Map

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