Date: Thursday 16th October
Time: 09:00 for 09:30 till 11am
WORKSHOP: How to create an authentic ‘tone of voice’ for your business….and why you should!
Venue: Clarion, Elizabeth House, 13-19 Queen Street, Leeds, LS1 2TW
Speakers: Ian Hargreaves – Managing Director and Amy Bell – Head of Content at Your Engine Room – Strategic Digital Marketing for SME’s
Your business’s tone of voice connects you with your audience. It determines how your business is perceived by others and ultimately if they should trust you to provide your products or services.
In a world of AI-generated content, creating an authentic voice for your business is increasingly important to build trust. Whether your audience is consumers or other businesses, your communications should be consistent, recognisable and set your business apart from your competitors.
We will share key principles, real-life examples and some practical exercises that will provide you with a clear framework that you can take away and use to create a unique tone of voice for your business.
This tone of voice should be clear in all your marketing, sales and customer communications as well as part of your internal everyday language. It’s your brand’s personality and is what will make people buy from you….or not!
As part of our business model, we have partners from the professional service sector (lawyers, accountants, recruiters, insurance, wealth management), who pay to have exclusivity in our group.
So unfortunately, as we already have partners in these sectors, if you are in the professional service sector, you will not be able to attend our events going forward.
