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How to create and manage a successful travel blog

Guardian Masterclasses

Saturday, February 1, 2014 at 10:00 AM - Sunday, February 2, 2014 at 5:00 PM (GMT)

London, United Kingdom

How to create and manage a successful travel blog

Ticket Information

Ticket Type Sales End Price * Fee Quantity
How to create and manage a successful travel blog EARLY BIRD Ended £329.00 £0.00
How to create and manage a successful travel blog STANDARD Ended £349.00 £0.00
* Prices include VAT

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Event Details

Overview

Learn about the art, craft and business of travel blogging with this comprehensive weekend workshop. Whether you're starting out or looking to expand your existing enterprise, Julie Falconer, creator of the award-winning site A Lady In London, will teach you how to create and develop your own travel blog, including how to work with brands and PRs to source exciting content, how to write snappy copy for the web, and how to take evocative pics to give your blog ia unique visual identity. With plenty of personal feedback, you'll also learn how to build a loyal user base, with tips on using social media to expand your profile, and discover how to monetise your blog's success.

Course content

Course sessions will include:

  • Blog creation and design
  • Writing for online
  • Writing and multimedia for travel
  • SEO
  • Social media for travel
  • Partnering with PRs and brands
  • Monetisation and monitoring effectiveness
  • Blog presentations and constructive critiques

Tutor profiles

Julie Falconer is a London-based travel writer and consultant. She has been blogging since 2002, and currently writes an award-winning travel blog called A Lady in London. Through it she has developed a strong social media presence and visited over 90 countries. Her writing and photography have been featured in Lonely Planet, National Geographic Intelligent Travel, and other leading travel media. Julie teaches about blogging and social media throughout the UK, and has given talks about travel at Cambridge and other universities.

Adrian Land has been doing SEO for over 13 years – even before it was called SEO. Adrian's involvement in the digital sector has been in all of its forms, varieties and flavours starting back in the dotcom bubble, from small to medium size ventures to big ecommerce sites. In addition, Adrian has moved with the times into inbound marketing, taking technical and classic SEO, content marketing, social, PR and CRO as the searchscape and users expectations have evolved. The majority of Adrian's working life has been spent in the travel industry; most recently at Thomas Cook Group, Hotels.com (Expedia) and HomeAway Group. All of these roles covered multiple countries and languages. He is now at My Destination, a travel guides and information company whose USP is that every destination has people on the ground giving real-time and genuine advice.

Details

Dates: Saturday 1 and Sunday 2 February 2013
Times: 10am-5pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Prices:
Early bird special (a limited number of places at a reduced price for people who book in advance) £329
Regular price £349
(all prices include VAT, booking fee, lunch and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.

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Have questions about How to create and manage a successful travel blog? Contact Guardian Masterclasses

When & Where



The Guardian
90 York Way
London
N1 9AG

United Kingdom

Saturday, February 1, 2014 at 10:00 AM - Sunday, February 2, 2014 at 5:00 PM (GMT)


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Organizer

Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

  Contact the Organizer

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