In the Information Age, content can be found everywhere across traditional, digital and social channels and in a multitude of formats. But with so much content being pumped out, how can you stand out from the crowd and what makes a piece of content good or bad?

Mynewsdesk invites you to its free event featuring guest speakers including Edelman, CNBC and Stroke Association, to investigate what makes for engaging content and why it’s important for companies to get it right.

Philip Trippenbach is Edelman's Head of Influencer, based in London. He uses data-driven strategy and content to make information spread through social connections online and offline. Previously he was a journalist with the BBC, and Editor-in-Chief at Citizenside, the world's largest citizen journalism network.

Cristy Garratt is the Head of Digital Video and Social Media at CNBC International, based in the leading business and financial news network's London headquarters. Cristy manages a team of multimedia journalists in London, Singapore and Hong Kong, and has been with CNBC since 2015.

Anil Ranchod, Stroke Association's Deputy Director PR & Communications, has featured in PR Week's Power Book 2018 and has also won six AMEC Awards including two golds for effective Measurement and Evaluation of Communications.

Join us to hear their thoughts on what good content looks like, the value it can bring to organisations, and to network with fellow attendees at our drinks reception afterwards.

AGENDA

6:00pm arrival + registration

6:30pm speakers start

7:30pm networking reception

9:00pm finish

If you have any questions, please contact us at marketinguk@mynewsdesk.com.

How to create compelling content that resonates with your audience