£79 – £147

How To Create Content That Converts - Ideas Into Action Business Bootcamp

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Radisson Blu Hotel, Edinburgh

80 High Street

The Royal Mile

Edinburgh

EH1 1TH

United Kingdom

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Refund Policy

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Refunds up to 30 days before event

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- Are you feeling overwhelmed with the constant pressure to create 'great content' to attract your customers?

- Do you create content and adverts and yet struggle to get the engagement that you deserve?

- Are you not sure how to get your content seen by your ideal customer?


No matter what your business we are living in a time where the market is noisy and over-crowded. Our customers are bombarded from all angles with web ads; & 'pop-ups'; and so many emails that our in-boxes are over-flowing!

So how do you stand out from the crowd?

How do you have your buyers and prospects look forward to hearing from you?

How do you build awareness, loyalty and your customer base?

A practical masterclass designed to help small business owners create the kind of content that attracts attention, engages hearts and minds and converts audiences into customers.

Every time we run our Social Media Strategy Business Bootcamp, we’re always asked the same thing – “what is great social media content and how can I create it?”

With this in mind, we’ve designed this highly interactive and hands-on Bootcamp where we will teach you key principles for creating compelling social media content.

Come and spend the day working ON your social media content where we will cover:

* Organic reach vs Paid Ads
* Why using Video is a must for every small business
* Mapping Content to the Customer Journey
* The art of the Nurture Sequence
* Content planning and scheduling
* How to Re-purpose your existing Content
* Simple metrics to measure your social media content
* How to structure and populate your own Content Bank

Over the course of the day we will share our best Tips, Tools and Tactics for:

* Facebook Live
* Blogs
* Landing Pages
* Lead Magnets (MVP's)
* Keywords


- The Good, the Bad and the Ugly
Learn how to decipher what makes great content and why making bad content is worse than making no content at all.

- Don’t just ‘do’ social, ‘be’ social
Content is about building relationships with your customers, to build good relationships communication needs to be two way. Learn how to be there for them, start conversations, share your stories and reply to comments (positive and negative)

- Go Create
Be inspired to craft an outline for 3 separate pieces of content and learn the art of re-purposing to keep your content bank in credit.


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Date and Time

Location

Radisson Blu Hotel, Edinburgh

80 High Street

The Royal Mile

Edinburgh

EH1 1TH

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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