This workshop is part of DFF Campus and will be held on the Day 2 of Digital Freedom Festival. Prior registration is needed and is available to DFF ticket holders only. Want to join? Get your pass here!

This workshop will deal with the Why, the What and the How of video marketing. Why should you be doing video across your marketing funnel from attraction to retention? What makes a good video? Formats, examples, and tips. And how can you get into video using the tools that you have, in-house, today?

AUDIENCE:

Founders, managers and marketers at all kinds of organisations

AGENDA:

1. WHY video - Video consumption trends , Video and user journey

2. WHAT video - Identifying Formats, Building a story, Idea pipeline

3. HOW video - DIY set up and tools, Tips and ideas

4. 20 min group work to come up with content ideas and 5 to 10 mins discussion.

RESULT:

After the workshop you'll have an overview of video formats that you can produce in-house or with the help of a small crew. You should have format ideas for various stages of the user journey and some great content ideas too.

SPEAKER:

Julia Karmo is a journalist and communications consultant based in Berlin. She has worked for world’s global media companies such as Sky News and Associated Press where she produced and commissioned hundreds of original stories from 19 countries around the world, in formats ranging from documentaries to Facebook video. Lately, she has been advising startups, universities, and nonprofits on strategic communications.

#digitalmarketing #digitalvideo #growthhacking

How to Create Video That Attracts and Retains Your Customers

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