Cyber-Duck and General Assembly are thrilled to invite you to ‘How to design and deliver a winning digital content strategy’.

Join us to understand how you can devise, implement and iterate an end-to-end content strategy for your business. Three talks will guide you through the process, from establishing goals and user-centred research, through to content creation, migration and governance.

Our four experienced speakers will mix theory and practical examples, from clients including the Bank of England, Sport England and Babylon Health.

Speakers

Rahel Anne Bailie (Babylon Health)

Content strategy has been around for a couple of decades now, yet companies still grapple with how to implement the strategy in a way that drives the value we’d expect. Rahel will take a look atexplore how to create the meta-strategy and ways to provide enhanced value, both operationally and for the customer experience.

As the Director of Content at Babylon Health, Rahel is a results-driven, seasoned consultant with extensive experience in digital transformation. She has a strong track record of delivering end-to-end content systems in the context of digital strategy projects, often in environments with complex content delivery requirements.

Camilla West (Scroll)

In her talk, ‘I got 99 problems but a content strategy ain’t one’, Camilla will reveal how a content strategy can be greater than the sum of its parts. She’ll cover how it can be used to help fix specific organisational issues; support wider digital and non-digital transformation; and solve, or at least smooth, some of your own challenges.

As the Digital Content Strategist at Scroll,. Camilla has been using content and communication strategies to help complicated organisations for nearly 15 years – whether that’s with customer or staff engagement, efficiency or simply improving their bottom line. She also believes there is nothing that can't be solved with better UX design.

Tod Khanian (Cyber-Duck) and Zjan Shirinian (Sport England)

Sport England’s vision is that everyone in England should feel able to take part in sport or physical activity, regardless of their age, background or ability.

This practical case study explores how an agency and a national organisation worked together to redesign a content-heavy website. Zjan and Tod will explore a user-centred design approach to website content strategy, so organisations can better reflect their objectives and engage a wide range of users.

As the Head of Editorial and Content at Sport England, Zjan works within a communications team that campaigns, informs, and influences as part of its mission to build an active nation. With a background in journalism, Zjan leads a team that has storytelling at its heart. One of the UX Designers at Cyber-Duck, a leading digital transformation agency, Tod’s background in product design and education made for a natural transition into UX. Drawing on adaptability and creative problem solving, he’s worked with clients including Sport England, the Commonwealth and Compare the Market.

About Our Partners

Cyber-Duck

Cyber-Duck is a leading digital transformation agency that works with global brands like the Bank of England, Cancer Research and Mitsubishi Electric. The agency delivers transformation, powered by user-centred design, data and technology.

The agency is ranked in Econsultancy’s Ones to Watch Top 100 Digital Agencies, The Drum’s Design Agency of the Year, as well as listed in Deloitte’s Technology Fast 500 (EMEA).

The Digital Pond is Cyber-Duck’s event series, where you’ll find talks on all things digital. Our mission is to inspire a diverse audience of professionals by discussing engaging topics that’ll lead to the continuous innovation of the digital industry as a whole.