How to develop a Digital Communications Strategy

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Event description
How to develop a Communications Strategy for your small construction business

About this event

Why Attend?

This workshop will give attendees the knowledge and tools that are required to develop a digital communications strategy for a construction business. In this workshop, Emma will share frameworks and tools that will enable you to develop a strategy by collecting and analysing relevant and important data to your business. This workshop will take you through objective setting and deciding on your digital marketing channel mix. Each step will be broken down in an easy to follow and implement process.

Who should Attend?

This workshop is for Business Owners, Marketing Managers and Brand Managers who would like to develop a digital communications strategy for their business. You do not need any previous experience in strategy development to attend. There will be a short Q&A at the end of each session as well as interactive elements throughout

Content includes:

• Essential digital channels for a communications strategy

• How to develop relevant content for digital media

• How to write and publish blogs and articles

• How to share company news on social media

• How to develop relationships with construction media outlets


10:00am Welcome & Introduction

10:05am CITB NI Products and Services Update

10:10am How to Develop a Digital Communications Strategy

12:00pm Close

Webinar Format:

The webinar will be delivered using the Zoom platform. When you book a place, before the session you will receive an email with a registration link to enable you to join the webinar.

Speaker Profile – Emma Gribben

Emma is a Digital Marketing Consultant, Trainer and Mentor. Emma works with public bodies and privately owned brands on their digital strategy and activity implementation. Emma is an accomplished digital marketing trainer and an accredited partner to Google across the Google Digital Garage, Google Squared Online and Google Digital Academy where has trained Electrolux, Vodafone, Sanofi, KLM, Aer Lingus and Bank of Ireland. Emma is also an accredited trainer for the Facebook Digital Skills programme and is a Facebook Certified Digital Marketing Associate.

Emma works closely with SME’s and start-ups as a digital consultant and mentor and has mentored over 300 businesses in digital marketing to date.

NB: This event is free to CITB NI Registered companies - please have your CITB NI Registration number to hand when booking. There is a £25 charge for non-registered organisations.

See CITB NI’s General Privacy Notice on your rights, your information and how we use it here

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Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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Organiser CITB NI

Organiser of How to develop a Digital Communications Strategy

CITB NI is both an Industry Training Board and Sector Skills Council. Our role is to work in partnership with the industry improving the skills of those employed or intending to be employed in the industry. Our vision is to have a construction industry where skills and competence are at the core of every business plan and a training culture where skills are at the heart of each construction company to help improve the productivity of the NI construction industry. We continue to work closely with industry partners, stakeholders and Government to ensure a qualified and competent industry to ensure growth is sustained over the long term.

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