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How to develop a social media strategy for your retail business

Guardian Masterclasses

Wednesday, October 4, 2017 from 10:00 AM to 1:00 PM (BST)

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Ticket Type Sales End Price * Fee Quantity
How to develop a social media strategy for your retail business Oct 3, 2017 £129.00 £5.66
* Prices include VAT

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Event Details

Learn how to increase your online presence and build a community of followers with social media and digital marketing expert Amy Hobson.

The rise of e-commerce has changed the way consumers shop today. Social media plays an increasingly important role for the retail sector in terms of raising brand awareness and influence.

The ability to personalise offers and deals via social networks and target customers directly is an excellent opportunity for marketing and advertising. It is estimated the value of social media for retail will more than double in the next few years.

But what is the best way to tap into this trend? Join Amy Hobson, trainer at digital marketing agency SocialB, for a masterclass on developing a social media strategy for your retail business.

You will learn how to find your ideal target audience and how to manage your time effectively when using social media. In addition to live examples and case studies to show you best practices, Amy will also respond to any of your questions about social media and digital marketing.

Content

  • Why social media is so important to your business

  • Developing a successful yet simple social media strategy

  • Audience targeting

  • Integrating social media into your day-to-day activities

  • Creating content: knowing how often to post and what content to create

  • Driving engagement: techniques for maximising audience response and exposure

  • Efficiency: the best tools to manage your social media while carrying out your day-to-day work

  • Measurement: how to measure all your hard work and effort on social media

Tutor profile

Amy Hobson is a partner and a trainer with SocialB, where she specialises in social media and digital marketing for businesses. During her career, Amy has worked extensively within the retail and franchising sector for both national and international brands. She is passionate about sharing her knowledge of digital marketing with small and large B2B and B2C businesses to help them engage with their customers, drive sales and increase brand awareness.

Full course and returns information on the Masterclasses website

Have questions about How to develop a social media strategy for your retail business? Contact Guardian Masterclasses

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When & Where


The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Wednesday, October 4, 2017 from 10:00 AM to 1:00 PM (BST)


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Organizer

Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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