A strong brand is one of your creative business’s most crucial assets. Without strong branding, you’ll find it incredibly difficult to sustain your business, let alone get noticed in your market.
Developing a brand identity goes far beyond designing a logo and choosing colours and typography. It includes untouchable and ephemeral connections – every way in which your business behaves and interacts with its target audience.
In this Zoom Dive, you’ll hear from branding and strategy expert, Anne Bourgeois-Vignon, who has been instrumental in shaping countless cultural brands, from travel and tech platforms such as trivago and culture trip to cultural and media platforms such as Nowness and Magnum Photos.
Expect to hear:
- What exactly is a brand?
- Why creating a brand involves separating the founder from the business.
- The importance of having a strong brand identity and how it will positively impact your business.
- About the brand-building process – working out who you are, who needs you, and what you stand for.
- What brand creation involves, from the words and visuals you use to the communications decisions you make.
- Why it’s ok for a brand identity to evolve.
- How to measure brand success through metrics that matter.
- How AI tools can help.
Who this Zoom Dive is for:
Creative entrepreneurs at any stage of their business journey who want to understand the importance of strong branding and how to achieve it.
About Anne Bourgeois-Vignon
Anne Bourgeois-Vignon is a creative and strategic leader working at the intersection of culture and commerce. She leads marketing, brand, and content projects for various creative agencies, tech brands, lobbying groups, and private organisations. Anne is also an art consultant and curator. Her previous roles include VP Brand and Creative at trivago and Global Digital Director at Magnum Photos.
About Zoom Dives
Zoom Dives are live discussions between creative business experts and our founder, Carolyn Dailey. They tackle current crucial topics that all creative entrepreneurs and freelancers need to know about.
About Creative Entrepreneurs
A first-of-its-kind online membership experience and community empowering creatives to grow their brilliantly successful businesses.
Become a member today: http://bit.ly/CE_becomeamember
This event will be recorded, and the audio file will be published in our Journal.
