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How to develop an international digital strategy

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Scottish Development International - Glasgow

150 Broomielaw

Glasgow

G2 8LU

United Kingdom

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Join this practical session for expert tips and advice on how to develop an international digital strategy. The workshop also covers the use of mobile technology platforms when planning how to grow your business worldwide.

By attending this workshop you will gain deeper insights on:

  • The International digital landscape
  • The International digital trends and markets
  • Market drivers – platforms and technology


For developing your digital strategy, you will think about:

  1. Where are you now?
  2. Where are you going?
  3. How will you get here?


You will also learn from our experts in the following areas:

  • How to ensure your strategy meets business objectives
  • Which audiences/marketplaces are important to achieve business objectives
  • Where those audiences are online and which platforms they are using
  • Do those platforms/tools fit with the kind of content you have or can create?
  • Do you have resources in place to sustain what you’ve started?
  • How to integrate your online strategy with wider marketing strategy
  • How to measure ROI



Benefits for your business


Your business will have a clearly defined international digital strategy to boost your domestic and international sales online.

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Date and Time

Location

Scottish Development International - Glasgow

150 Broomielaw

Glasgow

G2 8LU

United Kingdom

View Map

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