What makes your business stand out? Why should customers buy from you rather than your competitor? This session show you how to identify the unique features and advantages of your products and services. How to use these to meet your customers’ needs and examines how your USP’s compare to competitor’s solutions.

By the end of the session you will have a blue print to identify your strengths, your main selling points and how to use these to increase your business

Agenda

10:00 Zoom Registration and Introductions

10:05 Workshop Introduction, Objectives and Outcomes

10:15 What makes your business stand out?

10:35 Why should your customers buy from you rather than your competitors?

10:55 How to identify your USPs

11:15 How to use your USPs to meet your customers' needs

11:35 Summary and Q&A

12:00 Finish

About your Trainer - Steve Favell

Over a 27-year period, at the same time as being in high demand as an accomplished musician, Steve Favell developed what became one of the County’s most successful music retail companies. As deregulation came in, Steve went on to build and train the first national sales teams for two of the largest players in the utilities market.

As the world was waking up to the internet, Steve took on the task of transforming a commercial education provider to become a national success, developing some of the first online sales provision. Ever keen to develop his skills, he joined Huntingdonshire Regional College to grow its commercial income by more than £1.5 million in the first year whilst establishing himself as an expert in sales and marketing.

Today as a prevalent Business Consultant and Sales Trainer, Steve can boast an enviable client list. With a focus on a new world with more people remote working, and using the latest online technology, he is always keen to offer advice and guidance and to share knowledge.

Steve says “I’m extremely proud to be working in partnership with the New Anglia Growth Hub to provide much-needed support for businesses in my local area.”

FAQs

I want to book for more than one person from my company?

Due to the popularity of these events, we are only able to allow one person per company to attend. However, please email NAGHevents@newanglia.co.uk, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately on a first-come, first-served basis to offer another ticket.

How can I contact the organiser with any questions?

Please email naghmarketing@newanglia.co.uk if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on Eventbrite according to Eventbrite’s terms and conditions. On registration you will be sent a client engagement for which must be completed and return before the start date of the workshop; once we have received your completed form we will send you the Zoom link, the form is to provide evidence of your attendance and will be kept on the server as evidence for our ERDF funding. The workshop will also be recorded for evidence; if you do not wish to be recorded please do not register for this workshop. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

State Aid Declaration

This event is delivered, free of charge, to SMEs (SME is defined as an Enterprise with fewer than 250 employees and has either an annual balance sheet not exceeding 43m Euro or Annual Turnover not exceeding £50m) other restrictions may apply. This support is being provided as de minimis aid under EC Regulation 1407/2013 (De Minimis Aid Regulation). The value of this support has been calculated as £87.50

Please note: This is not a request for payment; we are merely required to notify you of the value, which will be relevant if you wish to apply or have applied for any other de minimis State Aid in the future. There is a ceiling of €200,000 for all de minimis aid provided to anyone organisation over a three fiscal year period (i.e. your current fiscal year and previous two fiscal years).

This event, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 12 months