How To Do Keyword Research For SEO & Ranking On Google

What's included:

• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

Keyword research isn’t just a step—it’s the strategy. If you’re publishing content online, running a business, or trying to rank anything on Google, understanding keyword research is non-negotiable. This course on keyword research dives straight into what actually works. It cuts the fluff and delivers actionable methods to identify the search terms that matter, filter high-intent queries, and avoid wasted efforts on keywords that lead nowhere. Whether you’re a complete beginner or someone who’s typed “best SEO strategy” into Google far too often, this course makes sense of it all.

You’ll gain insight into how Google interprets intent, the tools that surface hidden opportunities, and how to structure your content to rank higher without stuffing or guessing. The aim? Help you make informed, confident decisions using keyword research that’s data-led, sharp, and search-engine friendly. If you're looking to strengthen your SEO foundation, this course doesn’t just show you how keyword research is done—it shows you how to do it better.

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Learning Outcomes

• Understand the fundamentals and importance of keyword research.
• Identify high-volume, low-competition keywords with purpose.
• Analyse search intent to improve content relevance and structure.
• Apply keyword research across blogs, product pages, and SEO campaigns.
• Build scalable keyword strategies using industry-leading tools.

Who is this course for?

• Entrepreneurs aiming to grow organic traffic through keyword research.
• Bloggers and content writers wanting better Google visibility.
• SEO beginners looking to build a strong foundational understanding.
• Digital marketers needing data-driven keyword targeting strategies.
• Freelancers and copywriters writing for SEO-focused content needs.

Career Path (UK Average Salaries):

• SEO Executive – £25,000
• Content Strategist – £32,000
• Digital Marketing Specialist – £34,000
• PPC and SEO Analyst – £30,000
• SEO Copywriter – £28,000
• Web Content Manager – £36,000

Certification

Upon successful completion of the course and its assessment, you can obtain the certificate for a small additional fee. You can check the certificate fees and related details from the following link: https://www.oneeducation.org.uk/certificate/. You may also request a hard copy certificate, which will be posted to your preferred address for a small additional fee.