How to Drive Results and Increase Your Conversions with PPC
Event Information
Description
Do you want to find out how to implement Google and Facebook Ads and make them profitable for your business?
Find out what is delivering results right now by attending our full training day all about PPC. This full-day event will use real-life examples to show you how to create and manage your Google and Facebook Ads to maximise conversions and increase profitability.
About This Event
Henry Gill, Head of PPC, manages the team of PPC pros and works directly with key accounts within the agency. He is passionate about the 80:20 approach and will guide you through this process in order to increase your return on ad spend.
Ben Clubley, PPC Account Manager. He knows everything you need to know about Facebook and Google Ads. He will share his expertise on the process and practicalities of creating and managing Facebook and Google Ads for optimum results.
Agenda
9:30 - 9:45 Introduction and Networking
9:45 -10:30 Fundamentals and Principles of PPC
- The 80:20 Principle
- What is PPC Advertising?
- How to navigate the Google Ads interface
- How to set up conversion tracking
- Calculate the value of conversions or leads
- Tools to help you analyse results
- How the Google Ads Auction works
10:30 - 10:45 Break
10:45 - 11:30 Deep Dive into Keywords and Ad Copy
- The best keywords to use
- Different keyword match types
- What to include in your ad copy
- How to link your keywords to your ad copy
- What Ad Extensions are
- What the Google Quality Score is
11:30 - 11:45 Break
11:45 - 12:30 How to Use Settings and Bid Adjustments to Maximise Conversions
- What are device adjustments and how to do them
- How to set them up and how to use them
- The best practices for keyword bid adjustments
- How to set up and use location adjustments
- How to use reports to help with bid adjustments
12:30 - 13:30 Lunch and Networking
13:30 - 14:15 Remarketing and Management Routine
- What is remarketing and different types of remarketing
- How to set up remarketing
- Tasks you should complete weekly
- Tasks you should complete bi-weekly
- Tasks you should complete monthly
14:15 - 14:30 Break
14:30 - 15:15 Facebook Ads - How to Create a Campaign and Use Targeting to Maximise your Conversions
- How to use Facebook Ads interface and create a campaign
- Which campaign objectives to use and when
- About core, custom and lookalike audiences
- How to target your audience
- About the various Ad types
- What to include in a successful Facebook Ad
15:15 - 15:30 Break
15:30 - 16:30 Summary and Recap
16:30 - Finish
Who Should Attend This Course?
Beginners or Intermediates of PPC
Why Should I Attend This Course?
Run by two experienced PPC practitioners with years of experience in running PPC campaigns for companies.
This event is limited to 6 delegates, so you are guaranteed personal support throughout the day.
Good location in the heart of Lincoln City Centre.
Notes and support material provided
Lunch and refreshments provided
Bring your laptop for a full day of interactive activities!
Contact carrianne@seotrafficlab.com for more information.
Organiser SEO Traffic Lab
Organiser of How to Drive Results and Increase Your Conversions with PPC
SEO Traffic Lab are a Google Premier SEO & PPC digital marketing agency for ambitious local and national brands. Located in the heart of the cathedral city of Lincoln based in the new Digital Hub - Mosaic.
We obsess on knowing what we do best, Search Ads, Google Ads and Social Ads, inside out and back to front to get the best outcomes for our clients.
Generating consistent results from your marketing budget can be tough. Using our unique “MarTech Stack” we make you more efficient, streamline data and ultimately allow you to scale marketing efforts by increasing, engaging and converting visitors into leads. If you are looking for a down to earth, experienced, passionate agency to ultimately deliver results then look no further.
Through our no nonsense approach there is a reason why we have become Lincolnshire's most respected Google Premier Digital Agency - Results! Consultations are free, so if you have a problem, a query or simply want a serious conversation about your online lead generation – get yourself booked in!
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