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How to Engage with Business - 30th October 2013


Wednesday, 30 October 2013 from 2:30 pm to 4:30 pm (GMT)

How to Engage with Business - 30th October 2013

Registration Information

Type End Quantity
UCL Staff Ended Free  
UCL Student Ended Free  
Student Hatchery Participant Ended Free  

Event Details

How to Engage with Businesses

Date: Wednesday 30th October 2013

Venue: UCL Bloomsbury campus (to be confirmed on registration)

Time: 2.00pm to 4.30pm 

The 'How to engage with Businesses' workshop is one of a three part mini-course, Communicating Science to Business, which helps to prepare academics looking to maximise the benefits of presenting their academic research to business audiences.

The other 2 parts of the mini-courses are:   

  • How To Become A More Confident And Effective Networker 
  • Presenting to Business

The stand alone workshops together make up a short programme - attend all three to maximise the value of participating. Participants that complete all three sessions in the same academic year will receive a certificate to mark their achievements. 


Who should attend:
Academics and PG students who want to engage with businesses in order to develop research collaborations or support. The workshop is aimed at those who have had some experience of interacting with businesses - it's not designed for those who already work extensively with businesses.

About the workshop:
The aim of the workshop is to enable you to plan and structure your conversations with businesses more effectively and strategically - and thus build up better relationships with potential research sponsors.

Meetings with businesses tend to be structured around presentations - often by both sides. This seems logical but such 'show and tell' sessions rarely result in much follow-up. After several back-to-back, usually over-running presentations, most people are bursting to get out of the room and never get as far as discussing 'next steps' with and commitment.

Presentations are efficient ways of down-loading information but not much else. They should be part of the portfolio but not the whole message. It's far better to think in terms of conversations in which you are receiving as much as transmitting. Such conversations can be far better at building mutual understanding, trust - as long as they are well structured and planned (without being contrived).  

In this workshop we use a series of role plays (based on actual cases) to illustrate and argue how such conversations should be structured. In so doing we explore what it is that businesses actually want to know (and want you to know), how they make decisions regarding investment in new technologies and why it is that so many businesses seem so cautious about taking on anything new. 

About the course presenter:
Jeff Skinner lectures entrepreneurship at London Business School. Before this he was for many years Commercial Director of UCL - personally involved in building dozens of new ventures and collaborations with business as well as creating many of the structures now in place to support such activities. Prior to UCL he worked as an industrial research scientist in the US and UK.

How do I register?

Participation is free but places are limited to 30 people. Please register using the link above.
If this this workshop is fully booked, please contact UCL Advances (
), and your name will be added to the waiting list.

Terms and Conditions

UCL Advances

These terms and conditions constitute a legally binding agreement between UCL Advances and the individual registering.

N.B. The term “event” refers to conferences/events/courses and workshops.

Payment and Confirmation of Booking

  • If an e-mail confirmation has not been received after completing the registration process, please contact
  • Final details will be sent up to seven working days prior to the event, please contact  if you do not receive event details.
  • UCL Advances cannot be held responsible for the non-arrival of event information.
  • During the event, please ensure that your attendance is noted each day to avoid being charged the cancellation fee (see below), normally by signing an attendance sheet at registration. 

Cancellations and Refunds


  • All cancellations and refund requests must be made in writing 3 full working days (Monday – Friday) prior to the start of the event to
  • If the above notification period is not given, or in the event of non-attendance, then the following cancellation fee applies:

£25 for a half-day workshop or £50 for 1 or more days - whatever the reason

  • Illness: in the event of non-attendance due to illness, a doctor’s certificate must be provided otherwise the full cancellation fee will be charged.
  • Individuals who withdraw after the start of an event will still be liable for the cancellation fee.
  • Non-attendance for paid events: an individual who has registered and doesn’t turn up for the event will be charged the full course fee, in addition to the cancellation fee as above. This is due to administrative, speaker and refreshment costs incurred by the department and your place could have been allocated to another individual.
  • Attendees are welcome to send a substitute without incurring a charge, provided UCL Advances is notified in writing ( ) 3 full working days prior to the event.
  • Due to unforeseen circumstances, UCL Advances reserves the right to cancel or re-schedule an event. In the unlikely event of cancellations, UCL Advances will refund the full amount of the registration fee (if applicable). However personal expenses incurred by the attendee are non-refundable by UCL Advances.

    UCL Advances reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond the control of UCL Advances.
  • UCL Staff
    When applying for a course, UCL staff will be asked to provide an account code before the booking is confirmed. The cancellation fee will be automatically charged (according to the above) to your department if UCL Advances is not notified that you are unable to attend the course at least three working days prior to the event.

  • UCL Students
    UCL students wishing to attend will be personally liable for the cancellation. UCL Advances will contact them directly.  As with all monies owed to UCL, unpaid fees may lead to delays in receiving your degree

  • Externals
    External businesses/individuals will be contacted directly for payment details if they don’t comply with the cancellation policy.


  • Views expressed by speakers are their own. UCL Advances disclaim any liability for advice given, or views expressed, by any speaker at the event or in any documentation provided by delegates.

Filming and Photography

  • Please note that for teaching and promotional purposes there may be a professional photographer and video production taking place during the event.

Delegate Access and Dietary Requirements

  • UCL Advances makes every effort that their events are accessible and enjoyable for all attendees and we will always provide a vegetarian option in refreshments supplied.
  • If dietary or specific requirements are required please inform at the time of booking.

Data Protection

The registration information provided will be held on UCL databases. You may be contacted about other UCL Advances or UCL activities in the future. By submitting this information you agree that your details may be used for this purpose. Your details will not be passed on to any third parties.



Have questions about How to Engage with Business - 30th October 2013? Contact UCL

When & Where

Malet Place
United Kingdom

Wednesday, 30 October 2013 from 2:30 pm to 4:30 pm (GMT)

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UCL Innovation and Enterprise supports UCL’s staff and students to engage with businesses and external organisations with the aim of maximising the social and economic benefit of our knowledge and research. We do this through fostering innovation projects, developing partnerships, supporting entrepreneurship, and facilitating CPD and Life Learning.


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