How to enter the Japanese market - a guide for digital marketers

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Learn how to promote your businesses in Japan - the world's third largest economy - with digital marketing and online advertising.

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Are you a digital marketer looking to explore the untapped opportunities in the Japanese market? Japan has the world’s third largest economy with growth in the silver market, Ecommerce, health, and home entertainment sectors. Join the team at SoftBank Telecom Europe for a 45-minutes crash course about the Japanese market, its consumer behaviour, business opportunities in the COVID-19 era, the country’s top digital platforms for advertising, and the steps necessary to start promoting your product or service in Japan.

In this short but intensive webinar, you will get:

  • An overview of the Japanese market
  • An introduction to Yahoo! JAPAN, Japan’s largest web portal and digital entity
  • The current COVID-19 situation in Japan and its impact on advertisers
  • A guide on how to enter Japan with PPC advertising

Speakers:

Maria Arteaga | Head of Business Development | SoftBank Telecom Europe

Nanako Aramaki | Head of Marketing | SoftBank Telecom Europe

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