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How to Expand your Business Globally

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TfWM Room, iCentrum

Innovation Birmingham Campus

6 Holt Street

Birmingham

B7 4BP

United Kingdom

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Event description

Description

For start-ups and scaling businesses, going global is a complex and dynamic process.

Gaining insights about your targeted markets, the competition and how you should deploy and sell your solutions is key to success.

This 3-hour workshop will provide you with a Go-to-Market framework to help you strategize and plan your international expansion.

This framework will help you to:

  • Choose where to go and with what product;
  • Define your customer, their needs and how your solution differentiates against the competition
  • Select the right Business Model and Partnerships to deliver value successfully at an appropriate price.


Target Audience

B2B Digital Start-ups, Scaleup businesses and also growth companies with an interest in expanding internationally.


Why attend this workshop?

If you are considering expanding globally, this is the place to be! Examples will be provided based on real-life examples and it will be interactive as we expect participants to share their experiences. Main take-aways:

1. Understand which are the main pitfalls in choosing one market over another: why NOT going somewhere is also an option.

2. Learn more about your competitors and how to leverage that knowledge to launch your strategy.

3. Brainstorm as to what business model is more adequate for your strategy and how you can monetize your product.

4. Hear about how partnerships and innovative alliances can become critical for your success.

5. Get inspired by real examples of how other companies are launching their global sales strategies.

6. Engage & Brainstorm with like-minded peers from the Birmingham campus and from expert practitioners in launching solutions globally.


Do I need to prepare for the workshop?

  • One week prior to the workshop, we will send you an easy-to-fill questionnaire with questions regarding your global expansion plans/experience. The workshop is about you so the more we learn about you, the more relevant it will be!
  • After the workshop, we will run a Clinic with i-Expand for those who would like us to have a closer look at their global Go-to-Market plan. If you would like a 1-on-1 please drop an email to inneng@innovationbham.com expressing interest.

The workshop will be delivered by Pilar Hermida, Principal of i-Expand (www.i-expand.com), a consultancy specialized in assisting digital companies go global, with participation of Anne Cook of Department for International Trade.

This event is supported by Innovation Engine Project part-funded by the European Regional Development Fund.


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Date and Time

Location

TfWM Room, iCentrum

Innovation Birmingham Campus

6 Holt Street

Birmingham

B7 4BP

United Kingdom

View Map

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