Speaking with peers and new start up businesses, it is clear that once SME's get in front of customers, they feel confident about being able to generate business.

Their ability and confidence to find new customers in the first place however is not as strong. 'How do I get in front of the right customers?' and 'How do I find the time to generate new leads?' are common concerns.

This course is designed to address both these issues. As a practical hands on session it will help you to:

• clarify what you are selling to whom
• recognise and articulate how your customer will benefit
• help you generate approaches that will get you into people's diaries
• generate a plan that will focus your efforts and make best use of your time.