€66.53 – €99.80

How To Get Found On Google

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Location

Hotel Plaza Cavana

10 Plaza de Cavana

29780 Nerja

Spain

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

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Search Engine Optimisation (SEO) Training For Beginners & Words That Work


This half-day (4 hours) training course is designed for small businesses in the Nerja and Malaga area to learn how to rank their websites higher on search engines like Google.


Explained in an understandable way for beginners, with plenty of time to ask questions, the course’s goal is to help you significantly improve your website ranking on search engines such as Google – resulting in more visitors, enquiries and sales.


SEO consultant Damian Sheridan has been running ‘Search Engine Optimisation Training For Beginners‘ courses in London, Dublin, Brighton and Worthing for several years and now, alongside experienced leading writer David Hurst, is bringing an improved tailored course to benefit businesses in Nerja and the surrounding area.


Join us at the Hotel Plaza Cavana in Nerja and learn the essentials about what you can do for your website to rank higher on Google and ultimately get more business.





Topics Covered


Introduction to Search Engines
Search behaviour. Gender differences. Stages of intent
Mobile v desktop
Keywords – ‘Short-tail’ v ‘Long-tail’
How to research keywords and search volume
Why you need to have compelling content today
How to write scintillating words
Common writing mistakes to avoid
Using social media such as Twitter, Instagram Facebook
Optimising images
User navigation
Click through rates
Writing ‘search engine-friendly’ page content
On-page optimisation
Local search
Significance of unique and fresh articles and blogs
Using videos and pictures
Importance of headlines and captions
Vital aspects of overall website design
The secret to writing (that will keep people on your website and coming back for more)
NAP citations
Google Analytics & Search Console


Sessions run for 4 hours, from 0930 – 1330, with a short break in the middle for refreshments and 30 minutes at the end for questions and answers.

Tea, coffee and refreshments will be available.

Learn how to drive more ‘organic’ traffic to your business website and all of the essential ways to improve your search engine ranking position.




Testimonials


"The course was well balanced and really informative. Good slides, nice amount of interaction with attendees. The course was run really well. Was a great introduction to the world of SEO."
Anita, Money Supermarket


“I'd recommend the course to anyone who has an online business. I learnt loads”
Claire, Harmony At Home


“Damian was very engaging, supportive and helpful. A really complex subject made interesting... Highly recommended!”
Claire, iTopia Coaching


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Date and Time

Location

Hotel Plaza Cavana

10 Plaza de Cavana

29780 Nerja

Spain

View Map

Refund Policy

Refunds up to 30 days before event

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