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How to get free publicity for your business - 18 October 2017

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Park House

Church Place

Swindon

SN1 5ED

United Kingdom

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This workshop is for Swindon and Wiltshire based registered companies or sole traders only.

Some of the fastest-growing companies put public relations at the heart of their marketing strategy. As a new business owner, whether you DIY or delegate your own PR, you still need to understand what to look for and how to set SMART, achievable goals.

During this PR workshop we will cover:

  • Key differences between advertising, PR and social media
  • Hooks, angles and identifying your own newsworthy stories
  • How to write a “meaty” press release
  • How to successfully “sell- in” your story/article to an editor
  • Tips on attention-grabbing headlines
  • PR tools at your disposal
  • Different press release despatch methods
  • How to handle a media interview
  • Monitoring and measuring media coverage
  • Refining your PR campaigns and strategy

You will take away with you one press release, the outline of a PR strategy, checklists and an overview of where PR can help you build a lasting reputation that spreads the word and opens the door for you/your salespeople.

For more information, contact our team on 01275 376 233.

Please note, due to the limited spaces on this workshop, we can only accept one person per business, ideally the business owner. Also, due to the funding of this programme, places are restricted to businesses based in Swindon and Wiltshire.



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Park House

Church Place

Swindon

SN1 5ED

United Kingdom

View Map

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