If someone stumbled upon your LinkedIn profile today, would they instantly recognise you as an expert in your field and someone worth talking to? With 57% of a buying decision now made online, prospects are researching solutions independently and only engaging with companies when they are confident they know what they want.
For us as service providers, it is more important than ever to make sure we position ourselves as a expert - and more importantly - a trusted advisor.
In this talk, Naomi will define exactly what a trusted advisor is, why becoming one is critical to the success of your business and exactly how to go about it. She'll also take you through a quick assessment of your LinkedIn profile and share simple strategies that will position you as your prospects trusted advisor - so when they are ready to buy they come to you!