How to get media coverage for your small business

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The Guardian

Kings Place

90 York Way


N1 9GU

United Kingdom

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Ensure your business gets the press coverage it deserves at this interactive evening course

If you’re looking to raise awareness of your business or brand, this is a course you won’t want to miss. Led by journalist and editor Janet Murray, the evening is designed to teach small business owners how to develop great story ideas and pitch them to the media.

You’ll learn what journalists are looking for in a story, as well as how to write effective press releases that they’ll want to read. You’ll also learn how to deliver phone and email pitches, and receive valuable tips on promoting your press coverage.

During the course, Janet will show you some great examples of press coverage in newspapers, radio and TV. Plus you’ll get involved in practical exercises where you’ll improve your ability to write press releases and pitches to journalists. Altogether it’s the ideal course for entrepreneurs who want to ensure their business gets the publicity it deserves.

This course is for you if...

  • You’re a small business owner looking to raise awareness of your brand
  • You work for a small business in a PR role and want to learn how to communicate more effectively with the media
  • You’ve started your own business or brand within the last five years and want to learn how to get press coverage
  • You’re a freelance entrepreneur looking to learn more about communicating with media professionals in journalism, TV and radio

PLEASE NOTE: Attendees should arrive with some notes and/or materials relating to a story they would like to get press coverage for

Course description

This interactive masterclass includes talks and discussions on how small business owners, entrepreneurs and PRs can pitch story ideas to the media. Attendees will get involved in practical exercises where they’ll learn how to write effective pitch emails and press releases. Topics covered include:

  • How to develop story ideas to attract press coverage for your small business
  • What journalists are looking for in a story (and what they’re not looking for)
  • Good examples of press coverage – across newspapers, radio and TV
  • Getting hold on journalists’ contact details
  • Best practice for approaching media professionals
  • How to write and deliver email and phone pitches
  • Writing an effective press release
  • How to get journalists to read your press releases
  • Promoting your press coverage (and why you need to)
  • Practical writing exercises, with opportunity for feedback from the tutor
  • Q&A and group discussion

Tutor profile

Janet Murray has over 15 years’ experience as a national journalist and editor. While she now writes mainly for the Guardian, she has contributed to a range of national and consumer titles including The Telegraph, Independent, Daily Express and The Sun. Janet also runs a media training company, helping businesses and brands get press coverage in newspapers, magazines and on radio and TV. You can read articles from her popular PR blog at

Full course and returns information on the Masterclasses website

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