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How To Get Media Coverage
Tue 13 June 2017, 10:30 – 12:30 BST
How To Get Media Coverage
A Workshop with Journalist Serena Fokschaner.
What: A two-hour, fact-packed workshop on getting media coverage in a digital age. From the arresting home page via your business blog to the press release this session will look at the essentials needed to start a modern PR campaign. There will be a mix of exposition, hand outs and a sprinkling of (fun) exercises. Other topics include: tracking down elusive journalists, useful media databases, using and sending images and writing creative pitches.
Where: At home with Serena Fokschaner, 17 Albion Street, W22AS.
When: Tuesday 6th June, 10.30-12.20.
Who? The seminar is led by Serena Fokschaner a working journalist who writes for titles ranging from The Observer, Living Etc, Telegraph and Homes & Gardens to BBC titles. Drawing on this long experience she set up her business, Good Coverage, to offer practical, insider training on how to get media coverage. Her clients include Morley College, The BIID, BADA and City University alongside a score of small businesses and entrepreneurs.
Cost: £55 (The DecorCafe Network members £45)
Booking is Essential: Spaces are limited and must be booked in advance. Please register below and we will send you the payment details. Please pay promptly to secure your place.
Questions? Please contact Serena Fokschaner. 07951 973 969. Serena.email@example.com.
‘Serena's Press workshop was concise, factual and practical. She packed in so much information that I came away with a clear idea on how to maximise press for myself and my brand. I would advise anyone starting out to do the course.' Talia Cobbold, Talia Cobbold Interior Design.
‘As one of the world’s oldest antiquarian booksellers there are many challenges when it comes to PR in a digital age. However, after attending Serena’s workshop I had an instant success. Following her advice about how to use links in a blog I wrote a post about one of our rare, first-edition books. It sold almost instantly to a collector for £2000.’ Rosin O’Connor, Head of Marketing, Sotheran Books, London.
'Serena’s first-class experience, professionalism and ‘feel’ for the world of PR made the workshop practical, informative and unmissable. I left feeling much more confident about what I could achieve, knowledgeable about how to achieve it, and excited about getting on with it. I would highly recommend Serena’s workshop to anyone who wants to learn how best to communicate a message to potential stakeholders or the wider public effectively.’ Jo Paton, Combe Bank School.