Free

How to get more craft sales online - workshop series for designers & makers...

Event Information

Share this event

Date and Time

Location

Location

New Art Exchange

39-41 Gregory Boulevard

Nottingham

NG7 6BE

United Kingdom

View Map

Friends Who Are Going
Event description

Description

How to get more craft sales online

A workshop programme with Patricia van den Akker – Director of The Design Trust

Do you want to sell your crafts online but feel overwhelmed by what’s involved and you don’t really know where to start?
Maybe you have a website or Etsy shop already, but you want to get more sales as it’s not really working right now?
Do you need to improve your website and online sales with better images, texts and branding? Do you need to get more visitors and ultimately sales?

This series of three workshops is for you!

In 3 interlinked sessions Patricia will take you step-by-step from the different online selling options to how to improve your website or online shop, from branding your site to attracting the right clients for you and stand out from the competition, to driving traffic and turning interest into sales.

At the end of each session you will get practical homework exercises to put your new knowledge and skills immediately to use, and to get professional feedback and accountability too at the next session.

It’s the perfect time of the year to do this workshop series, so that you will be more ready for the busy Christmas season and can reap the benefits straight away!


Workshop 2: Creating a brand for your website or online shop – Thursday 28 September from 1pm – 5pm

In this 2nd session we will focus on branding and writing, with plenty of practical and creative exercises:

• What is branding really? And why is it important to have an (online) brand?
• How will you stand out and how can you share your personality more in your online presence?
• You will select your own core branding values, which will be at the heart of developing your brand. We will be doing some great creative exercises to help you get to the essence of your brand.
• Then we will look at all aspects of your creative business and identify ideas and actions to make your brand values come alive. From your products and collections, to your images, colours, packaging, texts and much more. You will start to select your own colours, fonts, images and tone of voice. Patricia will share loads of visual examples too for you to learn from.
• How to tell your story and why story telling is so important for small creative businesses. You will start to write your ‘about me’ page in a more authentic and creative way.
• And we finish the day with how to write product descriptions that get you found and sell your work.
• Your homework after this session will be to finish your ‘about me page’ and two product pages (including images and product descriptions).



Biography
Patricia van den Akker is a well-known creative business adviser, trainer and coach, and the Director of The Design Trust, the online business school for designers and makers. For more than 15 years she has worked with 1,000s creative professionals, in particular in craft and design. She is especially focused on creative business development, and supporting creatives to make a better living.
She is known for her inspiring, practical and thought-provoking workshops that will help you to get into action and make improvements in your own creative business.
She is a regular speaker at events and workshops across the UK, including the New Designers exhibition in London, the Small is Beautiful conference in Scotland, and she was the business adviser for the Etsy Resolution programme in 2016 working with over 5,000 new Etsy sellers online. Since 2012 she has written a regular business column for Crafts Magazine, called ‘The Design Doctor’.


Share with friends

Date and Time

Location

New Art Exchange

39-41 Gregory Boulevard

Nottingham

NG7 6BE

United Kingdom

View Map

Save This Event

Event Saved