How to Get More from Your Business Website

As lockdown restrictions ease, it’s time to bounce back. For those businesses that have made it through the last 12 months, there are opportunities to be grasped: Lockdown has created a pent-up demand for services and products, many consumers have saved money, interest rates are low, and the failure of weaker, price-driven businesses means fewer competitors in some sectors.

Is your business ready to take full advantage?

You have the passion, the energy and the drive – but do you have the website you need to make it happen?

The pandemic has highlighted two important lessons about websites. The first is that every business needs one; the second is that if a website isn’t effective, it’s useless.

At the beginning of lockdown, companies with no online presence scrambled to get a website, only for many to find that it didn’t generate the business they expected. At the same time, many companies that already had a website realised it was underperforming when they were forced to rely on it more than ever during lockdown.

The reason? It’s not enough for a website simply to exist and look good. It must be effective. First, it needs to be found by visitors who match the ideal customer profile; then, it has to work hard to convert them into enquiries, leads and sales.

In our June webinar, How to Get More from Your Business Website, web expert Ed Hollingshead of Webboutiques will explain how any business owner can boost the effectiveness of their website!

Who is it for?

Perhaps you invested in a ‘lockdown website’ that’s failed to deliver on your expectations, or maybe a website you’ve had for some time is not producing, simply functioning as a shop window. Either way, if you’re a micro or small business owner who wants better results from your website, this event will explain how you can transform it into an effective sales and marketing tool.

Who will you learn?

How to make sure your website gets found by your ideal customers

Including:

• Why it’s vital to have a clearly defined web mission statement and embed it into every page on your website
• How to use free online tools to find powerful keywords and phrases that will drive high-quality traffic
• How blogging regularly and keeping content fresh will help improve your ranking in the search engines
• How to use landing pages to help customers find you
• How to make paid-for advertising more effective

How to get visitors to take the action you want

Including:

• Why you need clear signposting and strong calls to action on every page
• The importance of providing an intuitive, frictionless visitor experience
• Why your content must focus on what vistiors are looking fro - and not distract them with unnecessary information

How to understand your website’s performance

• Monitoring how your website performs is crucial to help improve results. Google Analytics has long been the go-to solution, but constant updates frustrate many users. There are plenty of simpler alternatives, and Ed will discuss some of them.

Ed has promised a presentation packed with practical tips that anyone can take away and implement. By the end of this webinar, you’ll have the knowledge and confidence to improve your website’s effectiveness.

This event will be fun, friendly and interactive, and there will be time to ask questions