How To Get More Strategic with your Social Media

Who is this workshop for?

Bristol based small business owners looking to be more strategic with their social media in 2025


What We Will Cover:

The strategic steps:

1. Goals and marketing funnels
2. Know your customers
3. Brand strategy
4. Content strategy
5. Tracking performance

Are you ready to take your social media presence to the next level? If you are a small business owner, understanding how to build a strategic social brand is key to standing out and driving real results. Social media isn’t a one-way marketing channel. It’s a conversational space and only sociable brands will succeed.

In this workshop, you'll learn the importance of developing a clear, effective social media strategy that aligns with your business goals and resonates with your target audience. We’ll cover the essential steps—from setting actionable goals and knowing your customers to building a compelling brand and creating engaging content. Plus, we’ll cover the key metrics to track to analyze your performance so you can continually optimize your efforts.


About your host
Anne Suddick is the Marketing Skills Advisor at YTKO, dedicated to empowering startup business owners and entrepreneurs. With a background in teaching and experience running her own marketing consultancy supporting SMEs, she brings a diverse skill set to the role.

Known for her flair for strategy and creativity, she has successfully executed marketing campaigns across email, social media, and digital ads.

Are you eligible to attend?
You must be based within the city of Bristol boundary served by the Bristol City Council. This includes those who have an idea for a business, have recently started one or have a business which is already trading.

You must complete a registration form with your full name and address details during the Eventbrite registration process. After registering for the course, you will be sent an YTKO BrisBES enrolment from which you must complete before attending the workshop. If we do not receive it in good time it may mean that we are unable to send you the Zoom details to access the workshop.

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Bristol Business & Enterprise Support (BrisBES)
BrisBES is a fully funded support new programme designed to deliver high quality, inclusive and sustainable support to people who are looking to start, launch and grow their own business.

We focus on building your confidence and skills and help you to learn the key knowledge areas to build a successful and sustainable new enterprise. We offer specialist learning and support through a mixed programme of training workshops, networking events, online resources and 1:2:1 support delivered by our team of enterprise advisors.

How is BrisBES funded?
BrisBES is funded by the West of England Combined Authority and Bristol City Council. The programme will help to boost the local economy and create employment for people in Bristol.

BrisBES has received £925k from the UK government through the UK Shared Prosperity Fund. The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, click here.

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Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

If you require any help accessing our courses, please contact us at westofengland@ytko.com