Learn how to get your work featured in the press in this practical, hands-on workshop. The three-hour session has been specially tailored for interior designers and covers topics ranging from how to make your website press friendly to how to write a press release or track down elusive journalists. There will be tips on sending images, using social media to engage with the press as well as creating case studies and tweaking stories to suit different publications.
WHAT TO EXPECT
The session will include a slide presentation looking at every aspect of achieving press coverage in a digital age including tips on using and sending photographs, writing and presenting press releases in the correct format as well as information on useful media databases. The talk will include lively participation as well as some informal exercises designed to help you present your ideas clearly and effectively to the media. There will also be lots of hand outs, tip sheets and examples of good and bad PR practice and of course, time for questions!
WHAT YOU WILL LEAVE WITH
By the end of the session you should emerge feeling confident about the practical steps needed to ensure your business gets effective media coverage.
WHO SHOULD ATTEND
Professional Interior Designers
ABOUT THE SPEAKER
The course is led by Serena Fokschaner, an experienced design journalist (publications include The Telegraph and Homes & Gardens) and founder of Good Coverage, a company which specialises in PR courses for individuals and organisations ranging from Sotheby’s Institute to Morley College, City University and The Portman Estate.
Terms and Conditions:
- If you wish to cancel your booking, please send a refund request via EventBrite. A full refund will be issued if your refund request is received 10 working days before the date of the event.
- The full delegate fee will be forfeited for non-attendance (for any reason) without prior notice or cancellation of your booking 10 working days before the date of the event.
- A replacement delegate nominated and confirmed by you is permitted, but must be confirmed in writing to info@BIID.org.uk prior to the event.
- The BIID reserves the right to make changes to the programme.
- The BIID reserves the right to cancel the event if unavoidable circumstances arise.
- This event may be photographed and videoed. Attendance constitutes consent for these images/videos to be used, by the BIID and its partners, for promotional purposes.
- In compliance with the Data Protection Act, we must point out that the information on this form will be kept on a database.
- These terms and conditions shall be governed by and construed under the laws of England and Wales and you submit to the exclusive jurisdiction of the Courts of England and Wales.