Women In Business: How To Get Started With Influencer Marketing

A Beginner’s Guide to Influencer Marketing with Lydia MansiFounder of LM Media, Exeter

Hi, I’m Lydia — founder of LM Media, an ecommerce marketing agency based in Exeter. This October, I’ll be hosting a one-hour workshop designed to demystify the world of influencer marketing for small business owners, brand founders and in-house marketers alike.

Whether you’re just starting out or looking to build a more strategic approach, this session will give you the tools and confidence to run effective influencer campaigns that actually deliver.

In this session, you’ll learn:– How to find the right influencers for your brand and audience– What to include in your briefs to commission high-quality, multi-use content– The difference between gifting and paid collaborations – and when to use each– How to measure content performance and track ROI with clarity

Packed with real-world advice, practical examples and takeaways you can action straight away, this is influencer marketing made simple — no jargon, no fluff, just the stuff that works.

Whether you're building your brand on a budget or ready to invest in creator partnerships, come along, bring your questions, and let’s make influencer marketing feel less intimidating and a lot more impactful.