How to Get Your Business Visible in AI Search Results

“More and more people are not using Google anymore.” - Boomy Tokan

That’s not hype — it’s what real small business owners are saying today. Across the UK, US, and beyond, entrepreneurs are starting to notice that customers are finding businesses directly through AI tools like ChatGPT, Perplexity, and Google’s AI-powered results. Some are excited: “I just got customers from ChatGPT without even trying.” Others are frustrated: “My website gets zero traffic from ChatGPT — why does it pull from some sites and not mine?”

The reality is this: AI search is here, and it’s changing how customers discover small businesses. But right now, most owners admit “AI visibility feels like a black box.” They aren’t sure what signals matter, or how to make their business show up when people ask AI tools for recommendations.

This free 60-minute course is designed to change that. In plain English, you’ll learn what AI search looks for, how it decides which businesses to highlight, and the simple steps you can take to ensure your expertise and credibility are visible. You’ll walk away with clarity, confidence, and two ready-to-use templates that make the process faster and easier.

What We’ll Cover

Section 1: The Shift to AI Search
We’ll start with the big picture. Why are AI tools overtaking Google? How are customers already using them? And what does this mean for SMEs? You’ll hear the real words of small business owners and see why this shift is creating both challenges and new opportunities.

We’ll also break down E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in plain language. You’ll see how reviews, case studies, and being mentioned on trusted sites influence whether AI trusts your business enough to recommend it.

Section 2: Core Principles of AI Search Content
Here we’ll make the “black box” less mysterious. You’ll discover:

• Why research and Q&A-style headlines matter.
• How to use your customer’s language (not marketing jargon).
• What “authority signals” are — and how to strengthen them.
  We’ll also give you our universal checklist for AI-ready content so you never miss the basics.

Section 3: The 8 Content Formats
AI search engines love structured, clear content. We’ll introduce you to the eight formats most likely to be surfaced, summarised, and cited:

• Templates (we’ll demonstrate one live)
• Checklists (we’ll demonstrate one live)
• How-To Guides
• Case Studies & Stories
• FAQs
• Comparison Posts
• Lists & Resource Roundups
• Frameworks & Models

You’ll see examples, plus understand why these formats are so effective.

Section 4: Putting It Into Practice
This is where it comes together. We’ll show you how to:

• Pick the right format for your content.
• Repurpose one piece of content into multiple formats.
• Cross-link and signal your authority across the web.

Section 5: Next Steps & Resources
To wrap up, you’ll create a mini assignment: your first AI-ready content piece. You’ll also get access to a downloadable PDF checklist to guide you beyond this session.

And if you’d like to go further, we’ll introduce the AI Search Content Templates Pack (£10–£19) — a practical toolkit covering all eight formats in detail, ready for you to use straight away.

Why Attend?

• You’ll understand AI search in simple, actionable terms.
• You’ll see real-world examples of SMEs already getting customers this way.
• You’ll test-drive two powerful templates during the session.
• You’ll leave with a clear next step — and the option to shortcut the process with done-for-you templates.

The truth is, AI search is less monopolised by big players than Google ever was. That means small businesses like yours finally have a chance to be seen — if you act now.

Join us for this free 60-minute session and learn how to get your business visible in AI search results.