A lot of what makes you relevant to search engines is non-technical and well within most peoples capabilities. This workshop looks at the simple things you can do to make a difference.

• The difference between optimising for navigation and search.
• The best page structure to help search.
• The importance of relevant content.
• Adding value to maximize reach.

Michael Niles, your host, is an accredited business advisor and digital marketing trainer with 10 years of experience with start-up and small business.

Michael delivers digital marketing training for Google Digital Garage, UpSkill Digital, Media Training ltd, University of Hertfordshire and Group 1 Automotive.