How To Handle Media Interviews - Training Course

Course objectives

Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practice those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Robert Taylor delivering a Handling Media Interviews training course

Who should attend?

This course is for two groups:

• Anyone who does media interviews (print or broadcast) on behalf of their organisation
• Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews

What to expect

• A highly participative course limited to six delegates
• The chance to do at least two live interviews on camera
• The ideal environment to learn and practice the key lessons of media training

Course objectives

Participation in the course will provide you with the knowledge to:

• Prepare perfectly for any type of media interview – promotional, “issues” or crisis
• Prepare for print and broadcast interviews
• Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
• Communicate with impact and authority
• Look and sound your best and overcome nerves
• Satisfy the journalist’s requirements for news while achieving your business objective
• Handle contentious, sensitive issues
• Handle the most awkward questions under pressure

Who is the trainer

The trainer for Handling Media Interviews is Robert Taylor. Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview. His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx. His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.