£495

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HOW TO HANDLE THE MEDIA IN A CRISIS

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etc.venues Marble Arch

86 Edgware Road

London

W2 2EA

United Kingdom

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When your organisation is touched by a disaster or other bad news, you’ll find yourself in the media spotlight. Handle it well and you could enhance your reputation. Handle it badly - and it could destroy the organisation. This practical workshop will show you how to get it right.

What is it?

A practical one-day introduction to representing your organisation in the media in the event of a disaster, emergency or other bad news.

It starts with sessions on what news is and how journalists work. We then look at the specific stories delegates bring, and suggest the best media strategies.

Delegates then have preparation time, followed by realistic role-play news interviews in the styles of newspapers, radio and TV. These are conducted by an experienced reporter and filmed by a news camera operator with full broadcast kit.

We then play back and analyse the interviews in a supportive group environment. To enable individual attention and feedback, attendance is limited to just six delegates.

The workshop includes breakfast, lunch and refreshments throughout the day.

Digital copies of interviews, and extensive handouts, are supplied after the workshop.

The venue is in central London, between Paddington and Marble Arch. It is a 20-minute walk, or short bus or taxi ride, from Paddington Station.

Who should attend?

Politicians, CEOs, senior leaders and managers, press officers, PR personnel and anyone else who may have to act even temporarily as a media spokesperson in the event of a crisis or bad news.

Previous experience required?

None. Participants will face tough grilling in a rapidly changing hard news environment, but they will be prepared and supported through the experience and will emerge with increased confidence.

Benefits to the organisation?

Reputational harm will be avoided or limited, and reputation may even be enhanced. Delegates will gain a greater understanding of what aspects of their own organisations could become media flashpoints

Benefits to the individual?

Better understanding of the media, more confidence to deal effectively with journalists, a greater ability to act quickly and decisively in an unfolding crisis.

Can I book an in-house version of this workshop?

Yes, anywhere in the world. For a quote, contact hello@tonycoll.co.uk

Where do I find out more about Tony, and about Tony Coll & Associates?

CLICK HERE

For more information, email hello@tonycoll.co.uk or call +44 7813 480986

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Location

etc.venues Marble Arch

86 Edgware Road

London

W2 2EA

United Kingdom

View Map

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