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How To: Identify Your Ideal Customer


Thursday, 21 December 2017 from 13:30 to 16:30 (GMT)

How To: Identify Your Ideal Customer
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Ticket Type Sales End Price Fee VAT Quantity
Half-day workshop 21 Dec 2017 £100.00 £0.00 £20.00

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Event Details


Do you know who your Key Accounts are? What would happen if one of them disappeared from your sales order book tomorrow? Your answer to the first question will impact your answer to the second. As customers become more complicated, and their buying teams more sophisticated, it is essential you and your business have a suitable strategy designed to identify, win, maintain and grow the customers that make the biggest difference to the long-term success of your business.


During this workshop we delve into the theory and background to Key Account Management - where it originated and how it is used. Importantly, wou will take these recognised models and apply them to your business to create a unique set of actionable deliverables. You will leave with increased knowledge, and also ideas and acions that can be implemented with your team to help you increase your success and deliver long-term value to your organisation. We will explore which types of customer you have today and which you want tomorrow; building plans to service them appropriately and effectively.

Key Deliverables

This workshop is ideal for all sales professionals, sales managers and business owners who want to get ahead. Understanding and identifying your ideal customer and factoring what resources should be provided is a core skill necessary for long-term success.


Improve your sales performance by attending any of our engaging, motivating and impactful ‘How To’ workshops.


Purchase any 5 workshops andpay only £85/per course. 
Purchase 10 workshops and pay
only £75/per course.


Contact us on to book group sessions or packages.



Do you have questions about How To: Identify Your Ideal Customer? Contact durhamlane

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When & Where

THIRTEEN - High Growth Business Hub
13 Windsor Terrace
NE2 4HE Newcastle upon Tyne
United Kingdom

Thursday, 21 December 2017 from 13:30 to 16:30 (GMT)

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durhamlane is an independent thought leader on sales performance.  We deliver a measurable difference by improving sales processes, training and coaching sales and non-sales people and embedding best practices through technology. We provide a range of business development, key account acquisition solutions and sales recruitment services, all designed to increase the footprint and success of our clients - something we call 'Selling at a Higher Level'.

Call us on:

0191 481 3800

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