How to implement and build a successful e-commerce model around content

FIPP members can attend for free, non members pay a nominal fee of £88.

Course rationale

Falling ad revenues have forced media companies to find new ways of monetising their online media brands. There is a renewed focus on reader revenues, including subscriptions, e-commerce, e-learning, events and more.

Several have implemented e-commerce strategies or adopted affiliate marketing opportunities with limited degrees of success. To win at ecommerce, publishers must think like retailers while building on the value their brands, content and audiences bring.

In this course, you will learn how global pioneers in the space.

Course outline

Module 1: Setting the scene – an introduction to e-commerce as a means of monetising digital audiences, as well as a look at how the Covid-19 pandemic has accelerated e-commerce adoption.

Module 2: A look at the breadth of e-commerce practices and models around the world.

Module 3: How successful media implement and develop their e-commerce offerings, including maintaining editorial and journalistic integrity in the process, understanding the roles and skills required, and the importance of tech platforms in a successful roll-out.

Module 4: Beyond transacting – how e-commerce helps to drive loyalty and fuel other reader revenue streams such as subscriptions. We also look at what’s next for shoppable content.

Module 5: Putting the pieces together – a look at how you can implement grow e-commerce in your business. Attendees will also reflect as a group on key next steps for those wanting to implement e-commerce around their content or those wanting to grow existing e-commerce initiatives around their content.

Media companies and content creators struggle to monetise their audiences in a sustainable way. Tipser’s e-commerce technology turns digital audiences into revenue and valuable consumer data. We are experts in enabling embedded shopping experiences on any platform.

Tipser is an innovative Scandinavian tech company with an international team working on the future of content monetisation. Our head office is based in Stockholm with further locations in Wroclaw and Barcelona. Tipser’s monetisation technology helps keep Europe’s leading media houses independent.