Designed for Senior Partners, Heads of department, Practice Managers, Marketing and Business Development Managers of Law Firms who are involved in strategy, marketing and business development. The breakfast briefing will look at each step of your clients journey.

The latest survey from Insight6 shows that 93% of law firms don’t follow up on new enquiries. This means that a considerable amount of new business is being lost and marketing budget wasted.

We have developed this workshop to help you understand the many ways that you can improve your conversion ratios from new enquiries into billing clients. We will look at each step of the process and show you how you can make marginal gains in all areas which then results in an overall significant gain.

Agenda: Tools to maximise the conversion ratio of marketing spend to client instruction

• Why the initial client experience directly affects all conversion ratios.
• Digital ecosystems and multi-channel media engagement.
• Measuring and improving performance. KPIs Law Firms use.
• Creating your own Law Firms Communications Policy.
• Transforming staff habits to enhance your Law Firms brand.