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How to internationalise your business: Publishing

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Scottish Enterprise

Apex House

99 Haymarket Terrace

Edinburgh

EH12 5HD

United Kingdom

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Description

Are you a publishing business who would like to start internationalising? Get ready to grow your business abroad with our help.

Scottish Development International, in partnership with Publishing Scotland, are hosting an introductory internationalisation workshop in Edinburgh on the 22 January and 7 February 2020.

What are the benefits?

  • Development your own international action plan to implement into your business
  • Having the opportunity to network with other like-minded businesses within the publishing sector.
  • Receiving tailored 1-2-1 support from highly experienced digital and export consultants

Where and When

Address: Scottish Enterprise Apex House 99 Haymarket Terrace Edinburgh EH12 5HD

Start time: 09:30-16:00 (both days)

Dates of workshop: 22nd January 2020 & 7th February 2020

Please note that in order to complete the programme, you must attend both days.

What’s covered?

Day One:

  • How to select suitable target markets
  • How to research your target market effectively including the best places to find information
  • Basic legal issues that you might face and how to protect your Intellectual Property
  • Importance of export planning including starting to prepare for Brexit and the implications.
  • The different market entry routes available as a publishing company and considerations for each route.
  • How to get paid and price your product or service effectively.
  • 1-2-1 support to help you complete your Export Action Plan

Day Two:

  • How to effectively navigate the International digital landscape and the current trends taking place within the market.
  • How to find out which platforms your customers are using and who your customers are
  • How to ensure that your website is found online (Search Engine Optimisation)
  • 1-2-1 support to help understand how to improve your digital your digital presence

How to attend

Places are limited so sign up quickly to secure your place.

De Minimis

Scottish Enterprise's Preparing to Export Programme is fully funded for Scottish companies and is part funded through the European Structural and Investment Funds (Investing in a Smart, Sustainable and Inclusive Future). You should note that this support is a form of state aid, and, on attendance, it will count towards your overall De Minimis allowance.

Please note, It is your responsibility to track your De Minimis allowance.

The allowance for this workshop is £740.


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Date and Time

Location

Scottish Enterprise

Apex House

99 Haymarket Terrace

Edinburgh

EH12 5HD

United Kingdom

View Map

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