How to launch a start-up: a four-week course
Wednesday, February 26, 2014 at 6:30 PM - Wednesday, March 19, 2014 at 9:30 PM (GMT)
London, United Kingdom
In just four weeks, this course will take your idea for an app or website from the drawing board to the hands of your first paying customer. You'll learn everything you need to launch, market and monetise a digital product – and put all your new skills into practice.
This highly practical four-week course provides expert tuition, advice and tailored feedback from Tom Le Bree of Robot Corp, one of the hottest names in seeding and business support for digital startups. You'll learn how to set up your new company, build your website, research your customer base, market your product, attract investors, and sell your product.
Whether you want to work for yourself full time or launch a digital sideline, this course offers a direct route to joining the digital economy and is an unmissable opportunity for budding entrepreneurs.
This intensive four-week course offers a highly practical introduction to digital business. The classes provide in-depth tuition in all aspects of launching a digital business, from product development to accounting. This course is aimed at entrepreneurs with a digital product idea already in mind, and aims to have attendees making their first sale within 30 days. Topics covered include:
- How to develop your idea and research your market
- How to define your brand
- Setting up your company
- Tools for accounting and staffing
- Building a website
- Outsourcing – knowing what you can do, and how to cover what you can't
- Marketing your business through traditional and social media
- Converting visitors into sales
- Raising investment capital
This course is for you if...
- You already have an idea for app, website or digital product you want to bring to market
- You already run a small business and are looking to learn how to expand online
- Have an existing website or digital product you wish to monetise
Tom Le Bree is the Strategic Partner at Robot Corp, a technology start-up incubator that focuses on helping digital entrepreneurs launch new businesses. Currently Robot is working with MasterCard to launch a bank card to teach young children how to manage their money.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.