Learn about the commercial and logistical aspects of creating a new beer, starting a brewery and launching a craft beer product
Real ale has been to rehab. Craft beers are undergoing an unprecedented renaissance in the UK, with supermarkets stocking a broad variety of esoteric brands and fine dining restaurants matching beers to their menus. For home brewers, it's the perfect time to get into the game.
If you'd like to develop your own artisan ale and bring it to wider attention, this course will show you how. Hosted by renowned beer writer and marketing strategist Pete Brown, this refreshing seminar offers a comprehensive guide to the practicalities of bringing your personal speciality to market. Some of the UK's most renowned brewers and consultants provide no-nonsense advice on the logistical and commercial aspects of refining a beer, launching a microbrewery and marketing a new product. You'll learn about the equipment and quality control knowledge you'll need to get started, how to get bars and restaurants to stock your brew, and how to tackle the realities of setting up a small-scale commercial brewery. You'll also have the opportunity to try beers made by our speakers, and learn tips about the art of brewing that will enable you to perfect a beer you're proud to bring to market.
This large-scale seminar is designed for entrepreneurs aiming to launch a microbrewery into the commercial market. A panel of experts will cover the technical and marketing aspects of launching and building a beer brand. Topics covered at the event include:
- Distribution – how to get your beer into bars and restaurants
- The fundamentals of product design and branding
- Marketing a new beer brand
- The logistics of setting up your brewery
- Quality assurance and hygiene
- Technical equipment – what you'll need and how much it'll cost
- Professional guidance on how to improve your own ales
This course is for you if...
- You're a capable home brewer and want to take their brew to market
- You run an existing food enterprise and are interested in branching out into microbrewing
- You're interested in learning more about the business of beer, and the financial aspects of setting up a brewery
- You want to learn to brew better beer at home
Pete Brown is a British writer who specialises in making people thirsty. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He appears regularly on TV and radio, and is a judge on the BBC Food and Farming Awards, and the Great Taste Awards. He was named Beer Writer of the Year in 2009 and 2012. After looking for a book that explained the British love for beer but not being able to find it, in 2003, Pete wrote Man Walks Into A Pub: A Sociable History of Beer. It sold so well that it was nearly turned into a BBC TV series, but was pipped at the final commissioning meeting by a series about mountains.
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.