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How to Leverage the Value of Transactional Data?

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Location

Work.Life Clerkenwell

20 Jerusalem Passage

London

EC1V 4JP

United Kingdom

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Event description

Description

Have you ever wondered what data you need in order to understand your customers' behaviour? Here's the answer: transactional data.


Transactional data contains information about actual behaviour, preferences, life situations, location and time patterns of individual clients, which makes them a varied source of information for businesses. Moreover the value of this data is significant, as in contrast to indirect indicators such as Facebook likes, they show the true revealed preferences as the clients are spending their real money.


What will I get:

At the event, you will learn about the value of transactional data and how to explore and utilise it. Adam Votava, experienced data scientist from aLook Analytics, will be talking about his experiences with automated event detection and propensity modelling. He will also explain how international companies build and use recommendation engines, micro-segmentation and how it drives their business success.


About Adam Votava:

Adam is the driving force of aLook. He is an experienced data scientist with both technical and business background that he gained as a data science manager within a large European Bank. Understanding data is his passion and one of the reasons why he founded aLook.


About aLook Analytics:

Data science boutique firm that provides tailor made, data-driven insights to a wide specter of international clients such as Unibet, Fourth, GlobalWebIndex or Sinequanon. The team consists of experienced data enthusiasts, who are experts in building stand-alone machine learning models and developing complex data science solutions.


Who should attend:

The event is designed for marketing, digital, analytics and product managers specially from retail, e-commerce, fin-tech and insurance industry.


Agenda:

6:30 pm - Door opening and welcome drinks

7:00 pm - How to Leverage the Value of Transactional Data

8:00 pm - Networking and more drinks and snacks


We look forward to seeing you there!


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Please, read the event description and use your professional email address for registration to ensure quality networking and relevancy to you and your pears. Otherwise, we cannot guarantee your registration will be valid due to the venue capacity.

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Date and Time

Location

Work.Life Clerkenwell

20 Jerusalem Passage

London

EC1V 4JP

United Kingdom

View Map

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