How To Make An Effective Podcast

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The 2-day course equips delegates with the practical skills & confidence to create effective podcasts for both internal & external audiences

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About this event

How to make an effective podcast training course

The 2-day training course will equip delegates with the practical skills and confidence to create effective podcasts for both internal/corporate and external/public communication campaigns. The training is also available as an onsite and client customised private course. Please contact the trainers for details.

Who should attend:

  • Communications professionals
  • PR teams
  • Marketing professionals
  • HR professionals

Podcasts can be used for internal communications at work and also strategic communications campaigns with the public.

Why you should attend:

  • Information overload and fake news have had a negative impact on how people assimilate ideas and information. Long-form audio content in the form of a podcast is an ideal way to communicate complex information that can be listened to at work, whilst travelling or at home.
  • Around 7.1 million people in the UK now listen to podcasts each week. That’s one in eight people and is an increase of 24% over the past year – and more than double over the past five years.
  • Ofcom research found that half of the listeners have joined the podcast wave in the last two years, most likely as a reaction against the “persistent noise” from fake news, click-bait journalism and social media algorithmic targeting.
  • Intelligent long-form audio content is becoming increasingly popular worldwide as a content format.
  • On the podcast training course, you will gain hands-on, practical skills and the confidence to immediately use podcasting as a way to communicate both internally (private) and externally (public) as part of your everyday work.
  • Understand how to create podcasts using Audacity (free audio editor), Blue Yeti (podcasting microphone) and AudioBoom (podcast hosting) as well as a range of additional digital tools including license-free music and sound effects.
  • Listen to and critique a range of good and poor podcasts.
  • Understand the 4 main types of podcast and the importance of voice.
  • Time and space to be creative in a risk-free environment.
  • Podcasting is becoming increasingly popular across the world

What are the benefits:

  • Two days of practical, applicable, hands-on training that can be applied immediately
  • Awareness of best-practice podcasts, the formats and the importance of voice
  • Confidence and empowerment based on acquiring practical hands-on skills
  • Understand how podcasts can be created using Audacity, Blue Yeti, and AudioBoom
  • Devise podcasts that can be aligned with your current strategic communications grid
  • Create test podcasts that are critiqued by other delegates
  • Increase your own interest in podcasts as an increasingly important communication technique
  • Help you make your podcasts a valuable internal or external communications tool
  • Help you make engaging podcasts people want to listen to
  • A chance to practice making podcasts that work
  • Personal feedback on how to use your voice well for podcasts
  • Time to be creative in a supportive and risk-free environment

What you will need for the training:

  • A wifi-enabled laptop with the inbuilt microphone enabled and/or an external USB connected headset with microphone.
  • Audacity (it’s free) downloaded and installed on the laptop. You can download it here
  • AudioBoom account (it’s £9 a month, but you can cancel anytime). Create an account here

What you will get:

  • Two full days of practical podcast training
  • Access after training to videos on how to master Audacity and Blue Yeti
  • One month help-desk support by phone or e-mail after the training

Course agenda - How To Make An Effective Podcast Training Course (2-Day)

Day 1 – 9.30 am to 5.30 pm

  • Introductions – you, me, what do you want from the training?
  • Latest podcast statistics, trends, demographics, and research
  • The 4 types of podcast:
  • Talk Show – listen to an example, explores issues, host plus guests, questions that get guests responding with enthusiasm (give to them in advance), tone – CHIP (Conversational, Human, Interesting, Pace), Length
  • Interview – listen to an example, explore an issue with an expert, questions to get guest thinking in advance, tone – CARE (Conversational, Authentic, Relevant, Empathic), length
  • How To Guide – listen to an example, for L&D /behaviour change, one or more voices, clear and easy to follow, steps outlined clearly in a carefully written script, plain English, tone – SHARP (Simple, Helpful, Accessible, Relevant, Pragmatic), Length
  • Public Service Announcement – listen to an example, for issues and crises, one or two narrators, urgency, tone – CAP (Concern, Action, Perspective), Length
  • Group discussion on creating podcasts – thinking podcasts, listening to example podcasts, what works, aims and audiences, planning individual podcasts or series, types, content ideas, preparing and scripting, hosting and presenting, marketing your podcast
  • Being an engaging host or guest on a podcast – voice, accent, pace and pauses, tone, pitch – high/low, emphasis.
  • Delegates are shown and search across a variety of online sources to download royalty-free music and sound effects
  • Delegates break into teams and devise a 3-minute podcast script/outline for either an internal or external target audience
  • Delegates’ 3-minute scripts are recorded using Audacity and a Blue Yeti microphone. Delegates then listen and critique the “voice” of each podcast
  • Delegates are then shown some of the Audacity capabilities to enhance audio, add music and sound effects
  • Q&A – End of day one

Day 2 – 9.30 am to 5.30 pm

  • Group Discussion – Recap of learning from Day 1
  • Practical Session – Using their laptops and headsets each delegate records a 2-minute audio file using Audacity. They then use Audacity tools to crop, enhance and optimise the audio. They then select and add music and sound effects using Audacity tools. They then output the finished file in an MP4 format.
  • Practical Session – Delegates go into pairs. Using their laptops and laptop microphones each pair records a 2-minute interview using Audacity. In pairs, they work together using Audacity tools to crop, enhance and optimise the audio. They then select and add music and sound effects using Audacity tools. They then output the finished file in an MP4 format. Delegates then listen to and comment on each of the interviews.
  • Practical Session – Each delegate uploads their MP4 interview into their AudioBoom account. They then select and add an image file to the MP4 interview and share the interview podcast on their Twitter and Facebook accounts. Delegates then turn their AudioBoom account into a “branded” podcasting channel.
  • Practical Exercise – Delegates devise a podcasting schedule/plan to enhance their current communications or PR strategy. Each delegate briefly presents their ideas to the rest of the delegates.
  • Next steps – Delegates are shown a 4-week podcasting plan to help embed learning and are given access to a video e-learning library on mastering Audacity, Blue Yeti, and AudioBoom.
  • What have you learned? – Each delegate confirms the top 4 things they have learned
  • Q&A – End of course

How To Make An Effective Podcast training is available as an onsite, face-to-face and client customised private course. Please contact the trainers for details.

Course Tutors

Caroline Black is a Fellow of the Chartered Institute of Public Relations (CIPR) and is a highly experienced communications specialist who started her career in advertising with Publicis. She subsequently moved into PR consultancy and was a board director at the leading UK PR consultancy, Grayling.

Caroline is a CIPR trainer, lecturer, and moderator of the CIPR’s Advanced Certificate in Public Relations course. Caroline offers strategic communications consultancy designed to help people develop their communication and management skills. She has a special interest in presenting and speaking and influencing skills to improve individual and team performance. Caroline is accredited to use the Myers Briggs® Type Indicator and is a qualified coach and counsellor. Caroline is also the author of The Public Relations Practitioner’s Desktop Guide.

Andy Black has over 30 years of experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies, Business Objects, and Convera, creating information and data services for clients that included Jane’s Information, Reuters, Associated Newspapers, ProQuest, Factiva, and United Business Media (UBM).

In 2005 he switched to marketing, PR, and communications and has since been Head of Digital for a leading PR consultancy, managed Honda’s social media monitoring, directed social media campaigns for Vodafone Business, and trained Vodafone Business’s PR, comms, sales and marketing teams in digital skills.

For the last seven years, Andy has run his digital consultancy helping UK SME’s with digital transformation and also continues to work as a specialist digital training contractor for the UK Government. He was also a lecturer at University College London (UCL) and is an approved G-Cloud 12 supplier of cloud services to the UK government.

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