In 2020 Social Media Marketing continues to be one of the most cost effective and most effective forms of marketing to increase your brand awareness and engage with your audience.

This workshop is organised and run as part of the Digital Growth Programme - a programme delivered by Alchemy Digital Training on behalf of Newry, Mourne & Down District Council / Ards & North Down Borough Council.

The workshop will be delivered by Programme Manager - Niamh Taylor (MD of Alchemy Digital Training, Owner of Digital Twenty Four and Co-Founder of the NI Social Media Awards) - and is aimed at people who want to learn how to make an impact on social media in 2020. Niamh will be looking at ways of innovating within social media - looking at how to make posts and profiles look and sound as slick and professional as some of the world’s biggest brands. This workshop will focus on the main social media platforms: Facebook, Instagram, LinkedIn. Niamh will also talk a bit about Twitter and the role it plays in Search Engine Optimisation.

Key things you will get out of this workshop?

• Identify the best social media platforms for your business in 2020

• Ways to create engaging content and assets for your social media

• Learn brand storytelling - Niamh will draw on her own social media handles, specially Instagram - and how she uses the platform to tell stories and engage rather than sell

• How to structure your social media marketing ad campaigns

Registration starts at 9am and the worshop commences at 9.30am. Tea/Coffee and refreshments will be provided.

This is the first of our digital marketing workshops delivered for the Digital Growth Programme. You can find out more about the programme at https://thedigitalgrowthprogramme.com

This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.