How to Make Google Love Your Website - Coltishall, Norfolk

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The River Rooms

Church St



NR12 7DW

United Kingdom

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Event description


How to Make Google Love your Website: Technical SEO and Keyword Research

This intensive half day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money online through SEO.

This is a great opportunity to access enterprise level training through the partnership with Footprint Digital.

Who is it for?

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact.

This is designed for SMEs targeting growth in particular.

Course Level

The workshop is perfect for those that have an active participation in SEO on a business website (whether that be as a manager or technician) or for those that are entirely new to the discipline.

The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

Course Content

Both theoretical and practical the course takes you from beginner/intermediate level understanding of SEO and you will leave knowing all of the following:

- Digital Marketing in the real world

- The importance of Google for today’s businesses

- How search engines work

- How to make Google love your website (Technical & Code Consideration)

- How to make Google love your content (On-page optimisation)

- How to make Google know you're loved (Building positive signals)

- How to measure organic search success

- Questions & Answers

Desired Outcomes for the Day

  • Greater confidence in where to invest budgets to make the most of the digital space.

  • Clarity on how all of the different methods of marketing online fit in.

  • Foundations understanding of the principles of effective SEO, PPC and CRO

  • How to make the most of Google Analytics

  • Enthusiasm and excitement.


09:15-09:30 Registration, tea, coffee and biscuits

09:30-09:45 Welcome, Growth Hub "Who We Are and How We Can Help"

09:45-11:15 Digital Marketing in the Real World

- The Importance of Google for Today’s Business

- How Search Engines Work

11:15-11:30 Refreshment Break: Tea/Coffee and Biscuits

11:30-12:45 How to Make Google Love Your Website (Technical & Code Consideration)

- How to Make Google Love Your Content (On-page Optimisation)

- How to Make Google Know You’re Loved (Building Positive Signals)

- How to Measure Organic Search Success

12:45-13:00 Questions & Answers

13:00 Close

This event will provide 3 hours and 15 minutes of information, diagnostic and brokerage support and advice.

About the Main Trainer/Presenter:

Tom Jepson - Technical Director, Footprint Digital Ltd.

Tom was one of the pioneers of the service that is now known as SEO and through 10 years of experience has seen search engines become part of everyday life. His intrinsic understanding of how they work has enabled him to help 100s of companies thrive online and has made him one of the leading minds in the industry.

Tom combines his superb technical knowledge and analytical approach with his exceptional ability to communicate in a way that businesses can understand. He helps people make decisions that will make them more money online and has a fierce reputation for getting results.

Tom is the person to talk to if you are interested in understanding the most effective way to invest online (Google Analytics) & improving your site rankings in Google (SEO)

"The great thing about what we do is that it evolves and changes all the time. I really enjoy the challenge of staying ahead and the variety this brings. I really enjoy helping people learn and develop and helping get the best out of people." - Quote Tom Jepson

About Footprint Digital

Footprint Digital exist to help businesses make more money online. Our vision to to help every business in the world achieve more. Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors the team at Footprint provide SEO, PPC and CRO services.


I want to book for more than one person from my company?

Due to the popularity of these events we are only able to allow one person per company to attend. However, please email, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in first come, first served basis to offer another ticket.

What are my transport/parking options for getting to and from the event?

Parking is available on site at the venue but this is limited. The car park at the front of the building does get very busy, and is a public car park, not owned by the venue, so anyone can use it.

Parking elsewhere can be a bit tricky in Coltishall. There is some parking in the village. Just around the corner is Rectory Road, which is a 5-10 minute walk from The River Rooms. You can park, if you can’t get closer, at this location, this map shows where it is in relation to The River Rooms:,+Church+Street,+Coltishall,+Norwich/Rectory+Rd,+Coltishall,+Norwich+NR12+7HF/@52.7296719,1.358007,17z/data=!3m1!4b1!4m14!4m13!1m5!1m1!1s0x47d7584f66ce2ccd:0xd9105a23979b4c60!2m2!1d1.358016!2d52.727501!1m5!1m1!1s0x47d7584967bfd697:0x910cf547bdc18291!2m2!1d1.3623753!2d52.7318364!3e2

Please be aware that Church Close, behind The River Rooms is a private road, so can’t be parker on even if it looks like there is space.

How can I contact the organiser with any questions?

Please email if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on eventbrite according to eventbrites terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, this is to provide evidence of your attendance and will be kept on server as evidence for our ERDF funding. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

Your information will not be given to any third parties without your permission.

Any paperwork completed by you for the course is yours to keep unless you wish the trainer or the Growth Hub to hold these for you, for which we will ask you to sign

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The River Rooms

Church St



NR12 7DW

United Kingdom

View Map

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